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Latest SEO Case Studies & Research
Announcing Zyppy List: A Next-Level Directory For Marketing Pros
With over a decade of marketing experience, we built a new type of marketing directory to help find companies with proven skills and experience. We…
I Disavowed Every Link To My Website. Here’s What Happened
Warning: Do not try this at home. I am a trained idiot SEO professional. Nearly two months ago, I disavowed every link to this website…
How Recent Google Updates Punish Good SEO: 50-Site Case Study
Using our database of over 4000 websites, we studied how on-page SEO factors correlated with winning or losing Google traffic. We found that Google’s Helpful…
Introducing the Google Page Quality Rating Scorecard
I secretly worked as a Google Quality Rater evaluating search results. I personally scored 1000s of websites according to Google’s guidelines. Based on this experience,…
Winning & Losing Big Google Updates: 50-Site Case Study
What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google…
Google’s Index Size Revealed: 400 Billion Docs (& Changing)
By Cyrus ShepardUpdated: May 17th, 2025 It’s a big index, but faces growing pains Google rarely discusses the size of its web index—at least publicly. What exactly…
Results-Driven SEO Consulting Services
We’ve generated millions in SEO revenue for clients.
With a zealous focus on technical SEO, site audits, long-term SEO strategies, site architecture, and on-page SEO, we love finding unique solutions to raise a site’s Google visibility.
Led by Cyrus Shepard, we’re dedicated to unlocking the full potential of interesting websites. Let your content shine. If you need help, explore our specialized SEO services and get in touch.
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