Step 1 – Setting the stage for success.
Led by: One of our experienced Strategy Directors.
Focus areas:
Deep dive into your business’s journey so far.
Identification of key customer personas, pain points, and opportunities.
Alignment on your goals, vision, and competitive landscape.
Establishing KPIs and identifying potential obstacles.
Outcome: A clear understanding of where you are, where you want to go, and how we’ll get there.
Step 2 – Laying the foundations.
Comprehensive audit of your website and SEO/GEO strategies:
Technical health check: Crawlability, site speed, indexing and more.
Performance review: Analysis of organic traffic, backlink profile, and GEO gaps.
Competitor insights: Benchmarking against existing industry leaders.
Roadmap creation: Defining a tailored organic strategy aligned with your business objectives and setting your North Star Goal.
Step 3 – Building momentum
Content mastery: Building a full Keyword Universe including gaps for LLM visibility
Proprietary tools: Leveraging AI (NLP) to understand content clusters and inform the Information Architecture
Step 4 – Driving results.
Execution of your SEO roadmap: With ROI typically realised within 4–12 months.
Daily monitoring: Proactive alerts to address any major issues.
Ongoing support:
Bi-weekly check-ins with your dedicated Account Manager.
Monthly performance reports and insights.
Quarterly performance reviews
Continuous optimisation: Refining the roadmap to maximise your ROI.
Knowledge sharing: Empowering your team with actionable insights and expertise.