Zyppy SEO Blog

What is Google’s Selective Link Priority? Selective Link Priority occurs when Google encounters multiple links on a page that target the…

Let’s not underestimate the power of internal links. Because indeed, when used correctly, they can be very effective, as the data…

Do short title tags bring you more traffic, or should you go with a longer meta title? The answer isn’t so…

Google’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this…

Because titles are typically the first things users see in Google results, titles can have a large impact on click-through rates…

“Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall…

Can you actually rank category pages? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing…

If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most…

On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone….

Once in a while, I’m the luckiest guy I know. In this instance, it was the dream job of a lifetime:…