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Category Page SEO

How to Build Category Pages for SEO [Master Guide]

There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google actually doesn’t like to rank are: “Thin” pages that offer little unique value Pages that are mostly duplicate of

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Site Architecture for SEO

15 Site Architecture Tips for SEO [Master Guide]

If you need to move the needle on website traffic and conversions, Site Architecture is often one of the most effective SEO levers available in your toolkit. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using

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Penguin 2.1 No Recovery

Disavow: Sad Google Search Traffic Disavowing 35,000 Links

On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10

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#1 Rule for SEO Success: Build Spaceships

Once in a while, I’m the luckiest guy I know. In this instance, it was the dream job of a lifetime: working as the In-house SEO for SEOmoz. The entire time there I walked around grinning like an idiot. This was SEOmoz. And I was the SEO! Holy S*%t! During my tenure, I watched organic

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