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Category Page SEO
Cyrus Shepard

How to Build Category Pages that Rank + Convert 10x Higher

Do you love your category pages? Does Google? Do your users? Consider this category page for low carb recipes from Diet Doctor. Not only is it well designed and super-useful, but it also outranks everything in its class. It rakes in over 600,000+ organic visits/month according to Ahrefs. There’s a crazy rumor in SEO that

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Site Architecture for SEO
Cyrus Shepard

15 Site Architecture Tips for Performance SEO: Master Guide

If you need to move the needle on website traffic and conversions, Site Architecture is often one of the most effective SEO levers available in your toolkit. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using

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Penguin 2.1 No Recovery
Cyrus Shepard

Disavow: Sad Google Search Traffic Disavowing 35,000 Links

On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10

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Not Provided Keyword Impact
Cyrus Shepard

7 SEO Tips for “not provided” in Google Analytics

Ever since Google announced they would no longer report referring keyword data from logged-in users, webmasters and SEOs have become increasingly frustrated dealing with the dreaded (not provided) keywords. Google assured us this would impact less than 10% of queries. Although that has proved to be the average, some webmasters have observed 50% of their

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