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If you need to move the needle on website traffic and conversions, Site Architecture is often one of the most effective SEO levers available in your toolkit. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using
On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10
Ever since Google announced they would no longer report referring keyword data from logged-in users, webmasters and SEOs have become increasingly frustrated dealing with the dreaded (not provided) keywords. Google assured us this would impact less than 10% of queries. Although that has proved to be the average, some webmasters have observed 50% of their
SEO changes fast. If you’re anything like me, you can spend an hour or two each day reading the best blogs, tweets and RSS feeds just to keep up with Google’s algorithm changes. For the busy SEO, all this requires time, effort and tons of brain power that could be spent optimizing a site. Learning
