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At Zyppy, SEO isn’t simply a service; it’s a science!
With a zealous focus on technical SEO, site audits, long-term SEO strategies, site architecture, and on-page SEO, we love finding unique solutions to raise a site’s Google visibility.
Led by Cyrus Shepard, we’re dedicated to unlocking the full potential of interesting websites. Let your content shine. If you need help, explore our specialized SEO services and get in touch.
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Latest SEO Research
I Disavowed Every Link To My Website. Here’s What Happened
Warning: Do not try this at home. I am a trained idiot SEO professional. Nearly two months ago, I disavowed every link to this website…
How Recent Google Updates Punish Good SEO: 50-Site Case Study
SEOs need to rethink “over-optimization” Are recent Google updates now targeting SEO practices to demote informational sites that are “too optimized?” Using metrics provided by…
Introducing the Google Page Quality Rating Scorecard
Use this scorecard, based directly on Google’s own guidelines, to evaluate your site on quality. The Importance Of Page Quality Scoring As you may know,…
Winning & Losing Big Google Updates: 50-Site Case Study
What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google…
Google’s Index Size Revealed: 400 Billion Docs (& Changing)
By Cyrus ShepardUpdated: August 30th, 2024 It’s a big index, but faces growing pains Google rarely discusses the size of its web index—at least publicly. What exactly…
I Secretly Worked As A Google Search Quality Rater (You Can Too)
Can’t believe they actually hired an SEO… To improve its search results, Google contracts 12,000 search quality raters around the world. Quality Raters evaluate search…
Factors that improve your traffic and rankings, and how to leverage them.