What Is Neil Hiding? Bankrupt FTX Sues Neil Patel to Recover Millions in Payments
Correction: An earlier version of this post stated that the FTX Debtors were suing for $55 million. After hearing from Neil, it appears they are not technically requesting a specific…
by Cyrus ShepardJun 3 No commentsHow AI Overviews Shift Traffic From Publishers to Google
Google’s AI Overviews are seemingly designed to shift user clicks away from websites and nudge them towards Google ads. Zero-click answers leave many publishers struggling. “As we expand this experience,…
by Cyrus ShepardMay 8 No commentsAnnouncing Zyppy List: A Next-Level Directory For Marketing Pros
With over a decade of marketing experience, we built a new type of marketing directory to help find companies with proven skills and experience. We think it’s the most honest…
by Cyrus ShepardFeb 12 No commentsGoogle’s Index Size Revealed: 400 Billion Docs (& Changing)
It’s a big index, but faces growing pains Google rarely discusses the size of its web index—at least publicly. What exactly is Google’s index? Simply put, it’s a digital record…
by Cyrus ShepardOct 6 No commentsWhat Happens When You Disavow Every Link To Your Site?
Links, links, links Google’s Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow…
by Cyrus ShepardJul 10 No commentsI Disavowed Every Link To My Website. Here’s What Happened
Warning: Do not try this at home. I am a trained idiot SEO professional. Nearly two months ago, I disavowed every link to this website listed in Google Search Console…
by Cyrus ShepardJul 9 No commentsHow Sites With Less SEO Win Google + 4 More SEO Tips
As we spot a small number of sites recovering traffic from Google’s last round of updates, it’s becoming clearer what Google wants when it talks about “Helpful Content.” UX (Ads…
by Cyrus ShepardJun 20 No commentsHow Recent Google Updates Punish Good SEO: 50-Site Case Study
Using our database of over 4000 websites, we studied how on-page SEO factors correlated with winning or losing Google traffic. We found that Google’s Helpful Content system doesn’t seem to…
by Cyrus ShepardJun 18 No commentsLink Building With HARO Alternatives + How to Implement-Ranch Style SEO
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it…
by Cyrus ShepardApr 11 No commentsRanking Higher by Satisfying Intent Quicker + 5 More SEO Tips
If there’s one thing we learned from Google’s antitrust trial last year and its extensive use of click data for rankings, it’s that user satisfaction is really Google’s #1 ranking…
by Cyrus ShepardApr 3 No commentsIs Google Killing Listicles & How to Add IndexNow to Your Website
Today, I’m sharing new research that you’re seeing early as an SEO Tips subscriber. What does Google mean by Helpful Content? Nobody seems to know, but new data increasingly suggests…
by Cyrus ShepardMar 20 No commentsA New Google Quality Rating Scorecard + Top 2024 SEO Tips
Hi SEO Super-Friends,As you may know, last year, I started working as a Google Quality Rater. I believe raters’ work influences Google’s algorithm more than most people think, and I…
by Cyrus ShepardMar 6 No commentsIntroducing the Google Page Quality Rating Scorecard
I secretly worked as a Google Quality Rater evaluating search results. I personally scored 1000s of websites according to Google’s guidelines. Based on this experience, I’ve created a scoring card…
by Cyrus ShepardMar 6 No commentsOn-Page Features That Correlate With Big Google Updates + New Data on Keyword Cannibalization
As Google “recovery” stories continue to be far and in between, does it ever seem unclear what exactly Google means when they demote a site for “unhelpful content” or one…
by Cyrus ShepardFeb 20 No commentsWinning & Losing Big Google Updates: 50-Site Case Study
What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google released a series of Core,…
by Cyrus ShepardFeb 20 No commentsI Secretly Worked As A Google Search Quality Rater (You Can Too)
Can’t believe they actually hired an SEO… To improve its search results, Google contracts 12,000 search quality raters around the world. Quality Raters evaluate search results and provide feedback to…
by Cyrus ShepardJul 11 No commentsHow Google’s Selective Link Priority Impacts SEO (2023 Study)
What is Google’s Selective Link Priority? Selective Link Priority occurs when Google encounters multiple links on a page that target the same URL, typically with different anchor text. In this…
by Cyrus ShepardApr 11 No comments23 Million Internal Links – SEO Case Study
Rethinking Internal Linking Best Practices Update: New data suggests that some sites with high anchor text diversity may suffer in Google’s algorithm. Read the study. Most SEOs understand that links…
by Cyrus ShepardJul 12 No commentsThe Best Title Tag Length for SEO (Latest Data)
What’s the best title tag length for SEO? From our research, meta title tags should be between 50 to 60 characters long, or up to 575 pixels. This length is…
by Cyrus ShepardJul 12 No comments10 Ways To Stop Google Rewriting Your Title Tags
What To Do When Google Overwrites You Google’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this nearly ten…
by Cyrus ShepardJul 12 No comments
