Can’t believe they actually hired an SEO… To improve its search results, Google contracts 16,000 search quality raters around the world. These human raters evaluate both live and experimental Google results in accordance with Google’s Search Quality Rater guidelines. For many who work in Search Engine Optimization (SEO), the Quality Rater guidelines are an important … Read more
What is Google’s Selective Link Priority? Selective Link Priority occurs when Google encounters multiple links on a page that target the same URL, typically with different anchor text. In this scenario, instead of using all the different anchor texts, Google is known to select only certain anchor texts for ranking purposes. While sometimes known as … Read more
Let’s not underestimate the power of internal links. Because indeed, when used correctly, they can be very effective, as the data suggest.
Do short title tags bring you more traffic, or should you go with a longer meta title? The answer isn’t so simple. Not only are titles a confirmed ranking factor, but they also influence how many people click on your web results in Google search.
Google’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this nearly 10 years ago but recently became much more aggressive.
Because titles are typically the first things users see in Google results, titles can have a large impact on click-through rates and the number of visits your site ultimately receives.
“Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it.” 1984, George Orwell Not long ago, those active in the SEO space may have noticed I got into a … Read more
Can you actually rank category pages? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that prove the opposite. What Google doesn’t like to rank are: Consider this category page for low-carb recipes … Read more
If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most effective SEO levers. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using only 2-3 of … Read more
On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10 … Read more
Once in a while, I’m the luckiest guy I know. In this instance, it was the dream job of a lifetime: working as the In-house SEO for SEOmoz. The entire time there, I walked around grinning like an idiot. This was SEOmoz. And I was the SEO! Holy S*%t! During my tenure, I watched organic … Read more