The Zyppy Story

We’ve been optimizing websites since 2009, working to bring higher visibility and traffic to anyone with an online business.

Early Zyppy Logo Concept
Early Zyppy Logo Concept

At Zyppy, we follow 3 main mission objectives:

  1. Educate people—for free—about the latest and greatest in Search Engine Optimization (SEO) best practices
  2. Earn higher rankings and traffic for our direct customers
  3. Connect folks looking for help with top SEO professional

We hope you join our community, whether it’s simply to learn or add to the conversation. We look forward to growing with you!

About Cyrus Shepard

Hi, Cyrus here!

When I discovered SEO in 2009, I had a eureka moment. Instead of pushy sales tactics, I could harvest the power of search to deliver what people were looking for, at exactly the time they were looking for it.

Cyrus Shepard

After that, things moved quickly. A few highlights:

  • 2009: The first SEO client, growing a wine business from 500k in sales to 2.5 million in a single year
  • 2010: Joined Moz (formerly SEOmoz) – the most trusted SEO company in the world. Quickly promoted to Lead SEO
  • 2011: First speaking event at MozCon, which would lead to speaking to thousands of people at SEO conferences all over the world
  • 2013: Lead the Moz Audience Development Team
  • 2016: Forms Fazillion Media, focusing on content and affiliate marketing
  • 2018: Zyppy is born!

Cyrus and Rand at Mozcon

I’ve been fortunate to know, learn from, and collaborate with some of the best SEOs in the world. I’ve also had the privilege to work with top companies to solve SEO challenges both large and small. As an SEO consultant, I’ve worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels.

Email is my preferred form of communication and I generally respond within 24 hours. Visit my contact page to send a message. A few other places you can find social profiles.

Best of luck with your SEO!

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