Zyppy Signal Newsletter
Free SEO / AI Search News + Tips in Your Inbox
Join 4000+ subscribers for 2-4 emails per month to learn cutting-edge SEO / AI search practices, tips, research, and the best SEO / AI content across the industry. Created by Cyrus Shepard, founder of Zyppy SEO.
Previous Editions
What Happens When You Disavow Every Link To Your Site?
Links, links, links Google’s Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow…
by Cyrus ShepardJul 10No commentsHow Sites With Less SEO Win Google + 4 More SEO Tips
As we spot a small number of sites recovering traffic from Google’s last round of updates, it’s becoming clearer what Google wants when it talks about “Helpful Content.” UX (Ads…
by Cyrus ShepardJun 20No commentsLink Building With HARO Alternatives + How to Implement-Ranch Style SEO
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it…
by Cyrus ShepardApr 11No commentsRanking Higher by Satisfying Intent Quicker + 5 More SEO Tips
If there’s one thing we learned from Google’s antitrust trial last year and its extensive use of click data for rankings, it’s that user satisfaction is really Google’s #1 ranking…
by Cyrus ShepardApr 3No commentsIs Google Killing Listicles & How to Add IndexNow to Your Website
Today, I’m sharing new research that you’re seeing early as an SEO Tips subscriber. What does Google mean by Helpful Content? Nobody seems to know, but new data increasingly suggests…
by Cyrus ShepardMar 20No commentsA New Google Quality Rating Scorecard + Top 2024 SEO Tips
Hi SEO Super-Friends,As you may know, last year, I started working as a Google Quality Rater. I believe raters’ work influences Google’s algorithm more than most people think, and I…
by Cyrus ShepardMar 6No commentsOn-Page Features That Correlate With Big Google Updates + New Data on Keyword Cannibalization
As Google “recovery” stories continue to be far and in between, does it ever seem unclear what exactly Google means when they demote a site for “unhelpful content” or one…
by Cyrus ShepardFeb 20No comments
