I Secretly Worked As A Google Search Quality Rater (You Can Too)
Can’t believe they actually hired an SEO… To improve its search results, Google contracts 12,000 search quality raters around the world. Could I be one of them? Could you? Quality…
by Cyrus ShepardJul 11No commentsHow Google’s Selective Link Priority Impacts SEO (2023 Study)
What is Google’s Selective Link Priority? Selective Link Priority occurs when Google encounters multiple links on a page that target the same URL, typically with different anchor text. In this…
by Cyrus ShepardApr 11No comments23 Million Internal Links – SEO Case Study
Rethinking Internal Linking Best Practices Update: New data suggests that some sites with high anchor-text diversity may suffer under Google’s algorithm. Read the study. Most SEOs understand that links are…
by Cyrus ShepardJul 12No commentsThe Ideal Title Tag Length for Google SEO
We analyzed over 81,000 title tags and measured the amount of Google traffic each URL received. Our research showed that the optimal SEO title tag length is 50–60 characters, or 580–600…
by Cyrus ShepardJul 12No comments10 Ways To Stop Google Rewriting Your Title Tags
What To Do When Google Overwrites You Google’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this nearly ten…
by Cyrus ShepardJul 12No commentsGoogle Rewrites 61% of Page Title Tags [SEO Study]
Why Google Rewrites Your Titles and How to Stop It <title>Hey Google, Don’t Rewrite This (Please)</title> Title tags are what we call an outsized Google ranking factor. Like most Google ranking…
by Cyrus ShepardJul 12No commentsGooglespeak™ – How Google Limits Thought About Antitrust
“Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no…
by Cyrus ShepardAug 24No commentsCategory Page SEO: 10 Google-Boosting Tactics
Can you actually rank category pages? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search,…
by Cyrus ShepardSep 5No comments15 Tips for Site Architecture SEO [Master Guide]
If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most effective SEO levers. And yet, very few SEOs leverage…
by Cyrus ShepardAug 21No commentsDisavow: Sad Google Search Traffic Disavowing 35,000 Links
On April 3, 2013, I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better…
by Cyrus ShepardJul 27No comments#1 Rule for SEO Success: Build Spaceships
Once in a while, I’m the luckiest guy I know. In this instance, it was the dream job of a lifetime: working as the In-house SEO for SEOmoz. The entire…
by Cyrus ShepardAug 25No comments










