New Media Advisors Overview

We are not an ‘agency’. We are advisors to in-house, client-side marketers. We work with in-house marketing teams, guiding them to succeed in both foundational SEO and content strategy, and emerging areas like AI Search Optimization and content discoverability. We help brands reduce reliance on external partners by building more effective in-house capabilities that drive consistent visibility, traffic, and revenue growth – even as AI reshapes the rules of search and digital discovery.

How New Media Advisors is Different

Simply put, the agency-partner model is broken. Turnover is rampant. You are leasing expertise. None of this works to your brand’s advantage.

As former client-side search marketing leaders, we saw firsthand how brands could reclaim control from agency-heavy models by building stronger in-house capabilities. That’s why we designed a new approach – one that elevates internal teams, upskills client-side talent, reduces vendor dependence, and integrates SEO, content, and AI-aligned strategies directly into your always-on digital channels.

We partner with in-house marketing executives to help build, develop and optimize their internal SEO and content capabilities while strengthening vendor oversight. In short, we teach brands how to fish and how to lead in a search landscape that’s rapidly evolving with AI-driven discovery and decision-making.

New Media Advisors Client Journey

Engagements are tailored for each client partner to maximize impact. Clients benefit from the I.M.P.A.C.T. Framework as we kickoff an initial 6-month engagement that can then scale into an integrated, ongoing SEO support model. Our process is proven to help brands achieve sustainable results, build internal know-how and drive measurable outcomes through an SEO and AI Search focused approach. Clients frequently tell us that we are an extension of their teams and the model is key to their success.

– Identify issues & opportunities
– Make a focused plan
– Prioritize the jobs to be done
– Act & execute
– Create repeating operating models
– Take ownership

New Media Advisors Profile

Scott Gardner (Partner & Co-founder) – Scott has 20+ years of experience building digital marketing agencies (2000-2010) and leading client-side SEO and content marketing teams at Fortune 500 brands (2010-2020). He brings a diverse perspective and an in-the-trenches understanding for achieving break through results in financial services, travel, B2B technology, healthcare and education.

Brent Bouldin (Partner & Co-founder) – Brent has 20+ years of experience working in Fortune 500 organizations and global professional services firms. As a marketer and a consultant, he has worked across multiple industry verticals including financial services, healthcare, CPG, transportation, hospitality and telecom.

Jason Cook (Managing Advisor) – Jason has 20+ years of experience working within the digital marketing and SEO realm and gaining experience across a variety of channels for some of the leading names in the financial services industry.

Stephen Settanni (Principal Advisor) – Stephen brings 13+ years’ experience as a digital marketing leader specializing in driving company results in organic search & developing SEO campaigns for multiple Fortune 500 companies (travel, retail, HR, insurance, financial service).

Tom Dwyer (Principal Advisor) – Tom is a seasoned leader with 20+ years of digital marketing and search experience. His innovative strategies and client-centric approach have driven growth & success for Fortune 500 brands (financial services, legal, B2B technology).

Jenny Halasz (Principal Advisor) – Jenny brings 20+ years in SEO and content strategy, powering growth for Fortune 1000 brands (B2B technology, retail, healthcare) through data-driven optimization and cross-functional collaboration.

Laura Lee (Principal Advisor) – Laura brings 17+ years of SEO/SEM expertise to drive brand awareness, qualified leads, and multilingual audience development for industries like healthcare, technology, and B2B.

Riley McMillan (Senior SEO Specialist) – Riley excels in driving organic growth through strategic digital optimization, leveraging data-driven insights to enhance visibility and deliver measurable results.

Melissa Hemmerich (SEO Specialist) – Melissa drives growth through strategic marketing initiatives, leveraging her expertise in demand generation and content optimization to deliver impactful results for B2B and SaaS brands.

Hanna Kielar (SEO Specialist) – Hanna creates impactful marketing strategies combining her expertise in content development and on-page SEO to drive revenue and build strong brand authority.

Courtney Beach (SEO Specialist) – Courtney is an experienced SEO strategist specializing in content marketing, local search and technical SEO to increase brand visibility and organic search performance.

Social Profiles

New Media Advisors Facts

Client Size: Medium Business, Enterprise

Year Founded: 2020

Languages: English

Industries:

Modified: June 13, 2026

New Media Advisors

Expert Services:

Contact New Media Advisors