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Define Media Group

Top Digital Marketing Company

Audience Development, Tech SEO, Acquisition Diligence, Core Update Remediation Work

Expert Services:

Digital Marketing
Boise, Idaho, United States
https://www.definemg.com/ 
2 Endorsements

Monthly Budget

$20,000 – $50,000
Employees

2-10
Reputation Score

9.5 Top-Rated

Contact Define Media Group

Define Media Group 

Define Media Group Overview

Define Media Group is a boutique consulting firm specializing in enterprise audience development, SEO, acquisition diligence, core update remediation, and market gap analysis. Serving clients like the NBA, Hearst, Nexstar Media, and Carter’s, we leverage our deep publishing and extensive e-commerce experience to design scalable, bespoke audience development campaigns that drive traffic, increase revenue, and enhance brand visibility.

How Define Media Group is Different

Define’s key differentiator is deep experience and execution within the enterprise publishing, ecommerce, and large-data industries. Unlike an agency that hands off the assignment to a junior associate after the deal is signed, Define’s principals work on each campaign. This provides a unique and savvy blend of various backgrounds, capabilities and expertise available throughout the engagement. DMG embeds at the root level as either the main SEO/audience development resource or as a force-multiplier to existing personnel. Our core competency is diagnosing the friction in content creation processes and then executing based on analysis, direct involvement with editorial teams, technical enhancements and brand management. We use training to course-correct large online entities in competitive marketplaces and analytics to quantify results.

Define Media Group Client Journey

Define’s approach is to educate clients on SEO procedure and best practices. DMG is highly effective at instilling SEO into the content process across all departments within an organization. Working closely with the editorial, engineering, product and marketing teams, we have extensive cross-channel and industry experience.

Define Media Group Profile

The Define Executive Team has unmatched experience working with both Fortune 500 clients as well as new online ventures. Define Media Group Inc. was launched in April 2004 by Marshall Simmonds. Adam Sherk joined the team in January 2007, and Shahzad Abbas in 2011. Together Define Media Group Inc. has a resume that covers SEO, eCommerce, content creation and design, investment diligence, and all facets of online marketing and audience development.

Define Media Group - Top Digital Marketing Company

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Define Media Group Facts

Client Size: Medium Business, Enterprise

Year Founded: 2004

Languages: English

Last Updated: March 27, 2026

Endorsements for Define Media Group

Endorsements and reviews from the Zyppy List member community.

Excellent
5
2 reviews
Knowledge
5.0
Skills
5.0
Experience
5.0
Communication
5.0
Value
5.0
  • EverettSizemore Avatar
    EverettSizemore

    There simply is no better option than Define Media Group when it comes to organic growth for enterprise media businesses. My contacts at DMG are the first people I reach out to any time I have a question about SEO for publishers. They’re always on top of things, and know more about SEO for news publications than anyone else on the planet.

  • Cyrus Shepard Avatar
    Cyrus Shepard

    I regard Define Media as the pinnacle of excellence in enterprise SEO and audience development, quite literally setting the standard for performance at the highest level. I’ve worked with many Define alumni over the years, and I frequently cite their client work as examples of industry best practices. Highly recommended for both large and medium publishers.

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