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Sterling Sky Inc.

Recommended Local SEO Company

Grow Your Business with Local SEO

Expert Services:

Local SEO
Uxbridge, Ontario, Canada
https://www.sterlingsky.ca/ 
4 Endorsements

Monthly Budget

$5000 – $10,000
Minimum Cost

$5000 – $10,000
Employees

11-50
Reputation Score

9.5 Top-Rated

Contact Sterling Sky Inc.

Sterling Sky Inc. 

Sterling Sky Inc. Overview

At Sterling Sky, we specialize in Local SEO services that help businesses dominate local search results, attract more customers, and ultimately increase their revenue. Whether it’s a small business, a franchise, or a service-based company, we provide strategic solutions to ensure the business is visible when potential customers need them most. Our expertise spans Google Business Profile optimization, technical SEO, link building, content strategy, and more—ensuring that every business stays ahead of the competition.

Many businesses struggle to appear in local search results, missing out on valuable leads. With Google’s algorithm updates constantly shifting, keeping up can feel overwhelming. We solve this by:

– Increasing local search visibility to drive traffic and conversions.
– Improving Google Business Profile (GBP) rankings to appear in the coveted “3-Pack.”
– Optimizing websites for search engines and users alike.
– Developing content strategies to target high-intent local searches.
– Providing comprehensive SEO audits to identify gaps and opportunities.
– Managing local reputation, including review acquisition and spam-fighting.
– Running high-ROI PPC campaigns that complement organic SEO efforts.

How Sterling Sky Inc. is Different

Unlike generic digital marketing agencies, we are laser-focused on Local SEO and bring unmatched industry expertise. Our team includes Google Business Profile Product Experts, Moz and Search Engine Land columnists, and Local SEO faculty members. This means we don’t just follow best practices—we set them.

Additionally, our approach is highly customized. We don’t use cookie-cutter SEO strategies; every campaign is tailored to the unique needs of each client. Our detailed Local SEO Audits, ranging from 20 to 60 pages, provide actionable insights that fuel long-term success.

We also stay ahead of industry trends, owning and operating platforms like the Local Search Forum and the Local Search Subreddit, where SEO professionals exchange insights and best practices.

:: Google Product Expert Status ::

We are proud to be recognized as Google Product Experts, a designation given to individuals who have demonstrated deep knowledge and expertise in Google’s forums. According to Google, you “earn Gold Product Expert status after you’ve demonstrated your passion for Google products by consistently providing helpful and high-quality answers.”

Our founder and CEO, Joy Hawkins, has been a part of the program since 2012, followed by other team members: Colan joined in 2014, and Elizabeth in 2022. Our team actively contributes to the Google Business Profile Forum, where we volunteer our expertise to help businesses succeed. This role also allows us to interact directly with Google employees who oversee the platform. As a result, we have attended Google’s bi-annual Product Experts Summit at their headquarters, gaining exclusive insights into upcoming changes and best practices.

Sterling Sky Inc. Client Journey

Our Process & The Client Journey

– Initial Consultation: We start by understanding your business goals, pain points, and competitive landscape.

– Local SEO Audit: We conduct an in-depth audit analyzing your website, Google Business Profile, local competition, and technical SEO factors.

– Strategy Development: Based on our findings, we map out a Local SEO strategy tailored to your business.

– Implementation & Optimization: We begin optimizing your website, Google Business Profile, and content, tackling technical issues and improving local rankings.

– Ongoing Monitoring & Adjustments: SEO is an evolving process. We provide continuous updates, monthly strategy calls, and real-time adjustments to keep your business ahead.

– Reporting & Consultation: We provide transparent, data-driven reports and work logs so you can see measurable progress.

Awards and Certifications

– Google Business Profile Product Experts – Recognition by Google for demonstrating deep expertise in Google Business Profile management.
– Moz Local Search Ranking Factors Contributor – Sterling Sky team members contribute to Moz’s authoritative ranking factor studies.
– Whitespark’s Local Search Ranking Factors Contributors – Participation in Whitespark’s annual local search industry study.
– Search Engine Land Columnist – Joy Hawkins is a recognized columnist on one of the industry’s leading SEO publications.
– BrightLocal Contributors – Team members provide expert insights on BrightLocal, a top authority in local SEO.
– LocalU Faculty & Speakers – Sterling Sky has nine team members who are faculty members and speakers at LocalU.
– State of Search & SMX Speaker Recognition – Speaking engagements at top SEO conferences.
– Owners & Operators of Local Search Forum – Recognition as a trusted community for local SEO professionals.
– Moz-Recommended SEO Agency – Listed by Moz as a recommended SEO company.

Sterling Sky Inc. Profile

At Sterling Sky, we are more than just an SEO agency—we are a team of industry experts, thought leaders, and passionate professionals dedicated to helping businesses succeed in local search. Our team is composed of some of the most well-respected names in Local SEO, each bringing unique expertise and years of experience to every project. Here’s a look at the incredible people behind Sterling Sky.

Joy Hawkins – Founder & Owner

I’m Joy Hawkins, the founder and owner of Sterling Sky, LocalU, and the Local Search Forum. I’ve been working in the SEO industry since 2006, helping businesses navigate the ever-changing world of local search. I have a passion for educating others about SEO and regularly write for publications such as Search Engine Land and Moz, where I share insights into local search trends, Google algorithm updates, and ranking strategies.

As a Google Business Profile Product Expert, I’ve been involved in Google’s official support forums since 2012, helping business owners solve complex visibility issues. This role has provided me with exclusive access to Google’s Product Expert Summits at their headquarters, where I’ve had the opportunity to interact directly with the teams behind Google My Business.

Professional Accomplishments:

Search Engine Land Columnist
Google Business Profile Product Expert since 2012
Google MapMaker Regional Lead (USA)
Speaker at major industry conferences (MozCon, Pubcon, LocalU, State of Search, SMX, and more)
Owner of Local Search Forum & LocalU Faculty Member
Contributor to Whitespark’s Local Search Ranking Factors
Moz-Recommended SEO Agency Owner

:: Colan Nielsen – VP of Local Search ::
Colan Nielsen is the Vice President of Local Search at Sterling Sky. He started his career in Local SEO in 2010 and has been a Google My Business Product Expert since 2014. He joined Sterling Sky in 2017, bringing his experience in local search strategy, competitive analysis, and troubleshooting complex local ranking issues.

As part of his role, he serves as a faculty member at LocalU and as an administrator of the Local Search Forum, where he engages with business owners and SEOs looking for expert insights on how to improve their local search visibility. He also contributes to publications such as Search Engine Land and Moz, writing about the latest industry trends, case studies, and data-driven local search strategies.

Speaking Accomplishments:

LocalU Advanced (2x Speaker)
Atlanta SEO for Local Business Meetup
2025 Urgent Care Convention
Bin There Dump That Franchisee Conference
Visiting Angels Franchise Conferences (USA & UK)
AFC Urgent Care Franchise Conference
uBreakiFix Annual Franchise Conference

When you partner with Sterling Sky, you’re not just getting an SEO agency—you’re working with a team of industry leaders who live and breathe local search. Our team 20+ members are recognized authorities in the field, consistently contributing to SEO research, speaking at industry events, and staying ahead of Google’s ever-changing algorithms. We believe in transparency, data-driven strategies, and real results that move the needle for your business.

Sterling Sky Inc. - Top Local SEO Company

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Sterling Sky Inc. Facts

Client Size: Small Business, Medium Business

Year Founded: 2017

Languages: English

Modified: August 13, 2025

Endorsements for Sterling Sky Inc.

Endorsements and reviews from the Zyppy List member community.

Excellent
5
4 reviews
Knowledge
3.8
Skills
3.8
Experience
3.8
Communication
3.8
Value
3.8
  • MattMcGee Avatar
    MattMcGee

    Sterling Sky is one of the most respected local SEO agencies in the industry. They do fantastic work for their clients. Selfishly, the rest of us in the industry also appreciate how willing they are to share knowledge, research, and more in their videos, articles, forum, events, etc. Highly recommend these great folks!!

  • DarcyBurk Avatar
    DarcyBurk

    Joy and the team at Sterling Sky are true thought leaders in the industry. I highly recommend them.

  • Cyrus Shepard Avatar
    Cyrus Shepard

    I am constantly impressed by the work of Sterling Sky, Joy Hawkins, and the entire Sterling Sky team. Not only are they top at what they do—Local SEO—their experiments, publications, and advocacy have benefited and advanced the entire industry. I often refer clients to Sterling Sky and anyone looking for local SEO services should consider them as a first choice.

  • Andrew Shotland Avatar
    Andrew Shotland

    I have known Joy since she started Sterling Sky. I think it’s safe to say she and her team are some of the most knowledgable people out there in the Local Search industry.

    Highly recommended.

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