What Is Neil Hiding? Bankrupt FTX Sues Neil Patel to Recover Millions in Payments
Correction: An earlier version of this post stated that the FTX Debtors were suing for $55 million. After hearing from Neil, it appears they are not technically requesting a specific…
by Cyrus ShepardJun 3No commentsHow AI Overviews Shift Traffic From Publishers to Google
Google’s AI Overviews are seemingly designed to shift user clicks away from websites and nudge them towards Google ads. Zero-click answers leave many publishers struggling. “As we expand this experience,…
by Cyrus ShepardMay 8No commentsAnnouncing Zyppy List: A Next-Level Directory For Marketing Pros
With over a decade of marketing experience, we built a new type of marketing directory to help find companies with proven skills and experience. We think it’s the most honest…
by Cyrus ShepardFeb 12No commentsHow Many Pages Is Google’s Search Index Size?
It’s a big index, but faces growing pains Google rarely discusses the size of its web index—at least publicly. What exactly is Google’s index? Simply put, it’s a digital record…
by Cyrus ShepardOct 6No commentsWhat Happens When You Disavow Every Link To Your Site?
Links, links, links Google’s Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow…
by Cyrus ShepardJul 10No commentsI Disavowed Every Link To My Website. Here’s What Happened
Warning: Do not try this at home. I am a trained idiot SEO professional. Nearly two months ago, I disavowed every link to this website listed in Google Search Console…
by Cyrus ShepardJul 9No commentsHow Sites With Less SEO Win Google + 4 More SEO Tips
As we spot a small number of sites recovering traffic from Google’s last round of updates, it’s becoming clearer what Google wants when it talks about “Helpful Content.” UX (Ads…
by Cyrus ShepardJun 20No commentsHow Recent Google Updates Punish Good SEO: 50-Site Case Study
Using our database of over 4000 websites, we studied how on-page SEO factors correlated with winning or losing Google traffic. We found that Google’s Helpful Content system doesn’t seem to…
by Cyrus ShepardJun 18No commentsLink Building With HARO Alternatives + How to Implement-Ranch Style SEO
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it…
by Cyrus ShepardApr 11No commentsRanking Higher by Satisfying Intent Quicker + 5 More SEO Tips
If there’s one thing we learned from Google’s antitrust trial last year and its extensive use of click data for rankings, it’s that user satisfaction is really Google’s #1 ranking…
by Cyrus ShepardApr 3No commentsIs Google Killing Listicles & How to Add IndexNow to Your Website
Today, I’m sharing new research that you’re seeing early as an SEO Tips subscriber. What does Google mean by Helpful Content? Nobody seems to know, but new data increasingly suggests…
by Cyrus ShepardMar 20No commentsA New Google Quality Rating Scorecard + Top 2024 SEO Tips
Hi SEO Super-Friends,As you may know, last year, I started working as a Google Quality Rater. I believe raters’ work influences Google’s algorithm more than most people think, and I…
by Cyrus ShepardMar 6No commentsIntroducing the Google Page Quality Rating Scorecard
I secretly worked as a Google Quality Rater evaluating search results. I personally scored 1000s of websites according to Google’s guidelines. Based on this experience, I’ve created a scoring card…
by Cyrus ShepardMar 6No commentsOn-Page Features That Correlate With Big Google Updates + New Data on Keyword Cannibalization
As Google “recovery” stories continue to be far and in between, does it ever seem unclear what exactly Google means when they demote a site for “unhelpful content” or one…
by Cyrus ShepardFeb 20No commentsWinning & Losing Big Google Updates: 50-Site Case Study
What on-page factors are associated with sites that see big gains or declines after Google updates? Turns out it’s not author boxes. Throughout 2023, Google released a series of Core,…
by Cyrus ShepardFeb 20No comments
