SEO changes fast. If you’re anything like me, you can spend an hour or two each day reading the best blogs, tweets and RSS feeds just to keep up with Google’s algorithm changes. For the busy SEO, all this requires time, effort and tons of brain power that could be spent optimizing a site.
Learning from the right source of SEO knowledge gives you a competitive edge. Sharing ideas with smart industry thinkers gives you a decided advantage over the non-informed competition. Fortunately, SEO is a fantastically rich environment for sharing where giving away knowledge actually works to your economic advantage.
The knowledge is there, if you know where to look.
At the end of the year everyone produces “best of” lists covering the previous year. This post is different. Instead of telling you what was hot yesterday, this post tells you what SEO blogs you should pay attention to tomorrow for the betterment of your career.
Note: These are the blogs I love and follow. Some very good blogs were left off this list for a variety of reasons – the #1 reason being blogs that write more for their customers instead of targeting professional SEOs. Other blogs aren’t in my area of focus. For example, Adam Sherk writes a great news media SEO blog. Other blogs don’t publish with enough frequency, while some bloggers are just plain buttheads.
Without further ado…
The 20 SEO Blogs
(In no particular order)
- SEO by the Sea – Real SEOs read patent applications. Bill Slawski does it so you don’t have to.
- Justin Briggs – The former link building expert at Distilled shares deep SEO theory for smart people.
- SEOmoz – Still the best, the most useful, and the biggest source of SEO research on the web.
- SEOBook – Aaron Wall’s keen eye and solid practicality keep both Google and publishers on their toes.
- Distilled – A mix of technical and tactical, the UK imports spread their knowledge all over the English speaking world.
- Seer Interactive – Don’t mess with Philly SEOs. Just don’t.
- Portent – Idiocy and bad SEO send Ian Lurie into a rage of biting sarcasm. Not to be missed.
- Blind Five Year Old – A good one. Search nerds love AJ Kohn’s tips and analysis.
- Built Visible – Richard Baxter’s growing brain trust in London serves up a mix of technical and brilliant.
- Kikolani – The most popular one-woman marketing blog on the list, Kristi Hines stays on top of everything.
- Search Engine Land – Danny Sullivan’s 11-year-old publication continues to provide must-have SEO news.
- Search Engine Roundtable – Barry Schwartz is a one-man newspaper, radio and TV station combined.
- Webmaster Central Blog – When the top engineers at Google share information, it’s worth paying attention.
- SEO wizz – Haven’t heard of SEO wizz? He doesn’t post much, but when he does it’s brilliant.
- David Naylor -Famously no BS Dave Naylor and his staff write a much respected, highly followed blog.
- Occam’s Razor -Pure analytics bliss, SEOs have a lot to learn from Avinash Kaushik
- Blumenthals – One of the masters of local search, and a frequent Google rabble-rouser.
- Inside Search – Another good blog from Google, this one actually is a bit more “inside.”
- Stone Temple – Nobody interviews more SEOs and influencers than Eric Enge. A lot to be found here.
- Backlinko – One of the good guys of online marketing, and some great studies as well.
Wish They Posted More Often
These are great blogs that could have made the list, but their posting frequency makes me want more! Definitely worth subscribing to.
Up and Comers
Watch out. These bloggers are sure to make the 2013 Best SEO Blog list.
SEO Blogs I Should Read, But Really Don’t
Great Blogs Suggested by the Community:
- State of Search – How did this great search publication not make the top 20? Don’t be silly. This one deserves top 10.
- Holistic Search Marketing – Peter Young’s enthusiast following speak volumes to his SEO wisdom.
- Optimize Smart – Frequent SEO blog commenter Himanshu keeps it real.
- SEOptimize– By popular demand.
- Yoast – Tweaking Websites. Essential if you run a WordPress blog.
How to Digest Large Amounts of SEO Knowledge
In order to stay on top of SEO updates in the most efficient amount of time, it pays to streamline. My personal method is to follow a tight list of smart and insightful SEO sharers on Twitter. I also belong to a few email groups, as well as a few select LinkedIn groups. Of course, I use RSS feeds and Google Reader to cover most of the SEO blogs listed here.
Do you have a favorite SEO blog not on the list? Let me know in the comments below.