We help brands stay ahead of the curve by optimizing their presence in AI-generated search results, securing top visibility, and building digital authority before the competition catches
Questions to Ask When Hiring an AI SEO Company
When hiring a company to help with AI SEO, consider asking variations of the following questions in your vetting process.
- How do you make our brand appear in AI search engines like ChatGPT, Claude, Perplexity, and Bing’s Copilot?
- Can you show me examples of other clients whose content now appears in AI answers for competitive questions?
- How do you make sure AI tools know our brand and mention us in their answers?
- How do you find out what questions people are asking AI that we should be ready to answer?
- How do you track our brand’s visibility in LLMs?
- How do you optimize for fan-out queries?
- How long does it usually take before we start seeing results from this work?
How We Evaluate AI SEO Companies in Latvia
When an AI SEO company applies to Zyppy List, we perform a number of reputation checks of the company, including its founders and employees.
First, we conduct a first-pass evaluation using publicly available data from third-party sites such as Clutch, Trustpilot, Glassdoor, and others. We also evaluate all client feedback, including reviews, case studies, and testimonials, giving extra weight to authentic reviews and rejecting companies suspected of fake or incentivized reviews.
We examine the credentials of each company’s founders and employees, paying particular attention to expertise and experience with AI SEO. We weigh academic research in AI, publications, AI search experiments, thought leadership, experience with client sites, case studies, and more. Each company’s reputation within the AI SEO industry is also considered. Companies recommended by other companies are more likely to make the list.
Finally, while it’s not our biggest factor, we consider the community involvement of each company in Latvia. To the best of our ability, we evaluate whether they are good stewards of their local community and to a degree, if they are considered good employers.
