SEO Expert Witness Services

As an SEO Expert Witness, I offer specialized services to law firms engaged in litigation concerning SEO technology and business practices. My role involves bringing in-depth knowledge of Search Engine Optimization to legal disputes, providing clarity and expert insights on the nuances of SEO strategies and their implications in the legal landscape.

What is an SEO Expert Witness?

Cyrus Shepard SEO Expert Witness

An SEO expert witness is a specialist who brings their deep knowledge of search engine optimization to the legal arena. In the simplest terms, they bridge the complex world of search engine optimization with the legal system. When legal disputes involve elements of digital marketing, website ranking, or online content strategies, an SEO expert witness is often called upon to provide clarity and expert insights.

When working with law firms, the primary role of an SEO expert witness is to analyze and interpret SEO-related evidence in legal cases. This involves a range of tasks, including:

  • Evaluating SEO Strategies: Examining the SEO practices used by parties involved in a legal dispute.
  • Providing Expert Testimony: Offering clear, understandable explanations of SEO concepts to judges and juries.
  • Preparing Technical Reports: Writing detailed reports that break down the technical aspects of SEO relevant to the case.
  • Identifying Best Practices and Violations: Highlighting where SEO strategies align with or deviate from industry standards.

Qualifications and Skills

I’ve worked as a professional SEO consultant since 2009, helping businesses gain visibility in Google search results. I also write and speak at conferences around the world to educate people about search engine optimization.

Highlights of my experience include:

  • Oversaw and published several large-scale scientific studies of Google’s ranking algorithms 
  • Performed and published experiments on Google search results 
  • Studied and published findings on Google patent filings 
  • Wrote the 2013 edition of the Beginner’s Guide to SEO, which receives over 1 million visitors/year and is a top ranking result in Google for “SEO” and “Search Engine Optimization”
  • Helped develop various SEO software applications widely used by industry professionals
  • Wrote over 100 articles on Search Engine Optimization
  • Regularly speak about SEO at marketing conferences across five different continents

SEO Expert Witness: Recent Work

My most recent case involved working for a large US-based online retailer in a copywriting and intellectual property dispute. The work consisted of analyzing web rankings, estimating the impact of SEO changes, examining historical records, and evaluating SEO best practices. Working with counsel, I prepared an expert report along with over a dozen supporting appendixes and testified at a deposition.