We developed a precise SEO strategy designed to boost Aries’ organic search presence and generate fresh leads by focusing on niche opportunities.
1. Value-based positioning strategy
To better help Aries standout in a competitive market, we positioned the entire site and pages to be better optimised around “cheap car rentals perth”.
From implementing special offers, category pages for their fleet and individual rentals, to more detailed rental terms and more.
By niching down, we better positioned Aries based on their UVP and better prime the site to capture higher intent traffic by both local and international visitors looking for affordable car rentals.
2. Landing page & conversion rate optimisation (CRO)
Landing pages were built and optimised for different customer segments, such as tourists, families, and corporate clients, improving relevance and conversion potential.
We streamlined the booking process by reducing steps, improved website performance on mobile, and integrated a WhatsApp chatbot that forwarded inquiries to Aries’ team directly for improved customer experience.
Additionally, better implementation of CTAs, improved above the fold CRO and adding in informational content that helps make bookings easier (e.g. vehicle features and benefits, specifications) and content around why Aries is the leading independent car rental company helps better improve CRO through their messaging.
3. Authority-building content
To better position Aries as the leading rental expert in Perth and WA, we emphasised local authority-building blog articles.
Content about road trips, driving guides for overseas visitors, as well as Perth-based destinations and vehicle rental guides like where to park in Perth highlights Aries’ authority in their customers and Google’s eyes.
