We implemented a tightly focused SEO strategy designed to improve AWH’s rankings in a competitive logistics market and build long-term digital authority.
1. Technical SEO and Website Optimisation
We began with a full audit and overhaul of AWH’s WordPress site, addressing critical SEO elements such as title tags, meta descriptions, and crawlability. Site speed was improved significantly, and we ensured mobile compatibility to meet Google’s performance standards. These technical improvements laid a solid foundation for future organic growth.
2. Industry-Focused Content Strategy
To establish topical authority, we created high-value blog content targeting niche search terms relevant to AWH’s services. Articles like “Oversized Load Transport Regulations and Permits” and “Heavy Equipment & Machinery Transport Guide” were built to rank for long-tail keywords and address common client queries—improving both visibility and user trust.
3. High-Converting Landing Pages
We redesigned key landing pages with conversion in mind. This included integrating testimonials, simplified service breakdowns, and prominent calls-to-action. The result was a more intuitive user journey that increased the likelihood of lead generation once visitors arrived on site.
4. Location & Route-Based Optimisation
To capitalise on regional search intent, we built route-specific pages tied to high-demand corridors serviced by AWH, such as the Freight Broome route. These geo-targeted pages captured high-intent regional traffic and strengthened visibility in areas beyond metro Perth.
