Global Knowledge was looking to accelerate their growth, so the 10cubed team first conducted a series of audits including a competitive audit, a technical audit, a website audit, and a strategy audit in order to better understand their audience. Then understanding was furthered by hosting a remote collaborative workshop with the Global Knowledge team to give first-hand insight into their brand. The aim was to balance both qualitative and quantitative perspectives throughout this process.
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Driving Growth and Adoption at the World’s Largest Dedicated IT Training Company
The Opportunity
Our Approach
The 10cubed team brought integrated solutions to the table, considering both the top and bottom of funnel. With the technical and creative expertise to fuel digital advertising, both paid and organic, leads were driven into Pardot, to landing pages, and ultimately to the managed Global Knowledge website and course catalogue for purchase. Personalized campaigns were designed and built for certain products within the Global Knowledge brand. Following the completion of each project, the team always looks to the next opportunity to elevate the activation.
Results and Impact
Over a 12-month period Global Knowledge saw only positive change in revenue and return on investment including:
– +14% paid revenue
– +31% return on ad spend
– 13% reduction in ad spend
– +53% average conversion rate
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Additional Company Portfolios
Client: Avalara
Budget: $20,000 – $50,000