One of the most powerful features you can use in Zyppy is the internal link audit and opportunities finder.

As Zyppy crawls your site, we record and analyze your internal links across nearly a dozen criteria, including:

  1. Number of links to each URL
  2. Anchor text variety
  3. Keyword usage
  4. Link placement (navigation, main text, or top of main text)
  5. Generic and empty anchors
  6. Outgoing internal links
  7. Orphaned pages

…and more. You’ll find recommendations for each page and its specific internal link optimizations.

Additionally, you can find the most relevant pages to add links from, as in this screenshot:

Internal Link Suggestions

Improving your internal links—using targeted and diverse anchor—text can be one of the most powerful things to help your traffic.