Out-of-this-world SEO and Content
Hi, we’re your new SEO and content marketing agency. You’ll reach the stars when you work with us.
–> On-site SEO
–> Google Business Profile management (and other online listings)
–> SEO content strategy, production, and management
–> Content optimization and updates
–> Website design and development
–> Website optimization and updates
Founded and led by an award-winning former journalist, The Stellastra Effect is an award-winning, certified
Woman-Owned SEO and content marketing firm that centers on the one constant of an ever-changing SEO industry: quality.
We’re known for our award-winning content, attention to detail, and total transparency with our clients.
1. Kickoff call: We have an in-depth discussion regarding your business goals, which prior marketing tactics have worked for you, and what hasn’t worked.
2. Audit: A full review of your current website performance, available data, current rankings, and an evaluation of your competitors both in terms of search and outside of search
3. Recommendations: Based on the audit and your business goals, we create a six-month plan that addresses website issues, optimizing current content, and a plan for new content.
4. Writing: We produce the first (or potentially the first few) blog posts and/or website pages and submit them to you for review. We want to make sure that your brand style, tone, and unique points of view are reflected. We implement your edits and use this as a footprint for continued production.
5. Let’s roll! With the essentials down pat, we keep going and growing your site.
Content Marketing Institute’s Content Marketing Awards, Best Topic-Specific Blog, 2023
Founder’s awards:
–> Content Marketing Institute’s Content Marketing Awards, Best Topic-Specific Blog, 2024 (won two years in a row)
–> Best Content Marketing Campaign, NJ Ad Club, 2024
–> Robert P. Kelly Memorial Award, New Jersey Press Association, First Place, 2013
Stella Morrison, Founder
Hi there! I’m an award-winning former journalist with close to 20 years of experience in telling stories for clients and communities, with 10 of those years focused on SEO. I bring a journalism-first lens to content creation strategies, developing editorially sound content that adds value to your business. My specialties include SEO content production, content strategy, brand voice development, and thought leadership development. Outside of the office, you’ll find me tending to plants, thrifting, and petting cats. My full bio can be found at thestellastraeffect.com/about or find me on LinkedIn at linkedin.com/in/stellamorrison for near-daily insights into all things SEO and content.
Natalie Hamingson, Managing Editor
I’m Natalie, a New York-based writer with extensive experience producing feature interviews, social media content, email campaigns, SEO content, and more. As Managing Editor, I’m responsible for keeping all your content and SEO to-dos on a smooth schedule, assigning writers to tasks, and fact-checking work. Before joining The Stellastra Effect, I was a journalist who covered everything from music, film, fashion, and art, to politics and social justice, to technology, to motorcycles and pet gift guides. Outside of writing, I am proud to be actively involved in organizing in my Queens, N.Y. community.
Amanda Hoffman, Staff Writer
I started in the journalism field at Rutgers University, where I took on multiple roles and internships that grew my passion for writing and editing in print and online publications. My skillsets include fact-checking, SEO writing, social media copy, newsletters, blogs, product reviews, company pitches, news articles, sports reporting, interviewing, and more. When I’m not working, you’ll find me playing with my dog, traveling, or watching the latest show or movie — and I’ll always have an opinion on what I’m watching.
Client Size: Small Business, Medium Business, Enterprise
Year Founded: 2015
Languages: English
Industries:
