Stella Morrison, Founder
Hi there! I’m an award-winning former journalist with close to 20 years of experience in telling stories for clients and communities, with 10 of those years focused on SEO. I bring a journalism-first lens to content creation strategies, developing editorially sound content that adds value to your business. My specialties include SEO content production, content strategy, brand voice development, and thought leadership development. Outside of the office, you’ll find me tending to plants, thrifting, and petting cats. My full bio can be found at thestellastraeffect.com/about or find me on LinkedIn at linkedin.com/in/stellamorrison for near-daily insights into all things SEO and content.
Natalie Hamingson, Managing Editor
I’m Natalie, a New York-based writer with extensive experience producing feature interviews, social media content, email campaigns, SEO content, and more. As Managing Editor, I’m responsible for keeping all your content and SEO to-dos on a smooth schedule, assigning writers to tasks, and fact-checking work. Before joining The Stellastra Effect, I was a journalist who covered everything from music, film, fashion, and art, to politics and social justice, to technology, to motorcycles and pet gift guides. Outside of writing, I am proud to be actively involved in organizing in my Queens, N.Y. community.
Amanda Hoffman, Staff Writer
I started in the journalism field at Rutgers University, where I took on multiple roles and internships that grew my passion for writing and editing in print and online publications. My skillsets include fact-checking, SEO writing, social media copy, newsletters, blogs, product reviews, company pitches, news articles, sports reporting, interviewing, and more. When I’m not working, you’ll find me playing with my dog, traveling, or watching the latest show or movie — and I’ll always have an opinion on what I’m watching.