1. Introduction & Discovery
Introductory Call: The BD team conducts an intake session to understand client goals, pain points, and digital marketing needs.
Qualifying & Fit Assessment: Seer evaluates if the client is a good fit based on their challenges and Seer’s expertise.
2. Proposal & Onboarding
Strategic Proposal: Seer delivers a tailored proposal outlining goals, services (SEO, Paid, Analytics, AI), and success metrics.
Kickoff Meeting: The Client Engagement (CE) team leads an onboarding call with introductions to key team members and a review of timelines and deliverables.
Tech Setup: Seer establishes analytics tracking, reporting dashboards, and project management tools.
3. Strategy Development & Execution
Deep Dive Discovery: SEO, Paid, and Analytics teams conduct in-depth research, including keyword analysis, audience segmentation, and competitive insights.
Strategy Presentation: The team presents a comprehensive roadmap, including quick wins and long-term opportunities.
Campaign Launch: Execution of campaigns with ongoing optimization, including content creation, ad launches, and technical SEO adjustments.
4. Ongoing Collaboration & Optimization
Weekly & Monthly Check-ins: Regular touchpoints to review performance, gather client feedback, and iterate on strategies.
Quarterly Business Reviews (QBRs): Strategic meetings to assess performance against goals, discuss insights, and align on future opportunities.
Data-Driven Decisions: Leveraging Seer’s technology to monitor campaign performance and identify areas for improvement.
5. Renewal & Growth Opportunities
EOC (End of Contract) Reviews: The Client Engagement team conducts renewal conversations with a focus on results achieved and areas for growth.
Expansion Discussions: Identify opportunities for additional services such as Paid Media expansion, AI experimentation, or deeper analytics integrations.
6. Post-Engagement Relationship
Surveys & Feedback: Collect client feedback to continuously improve services.
Ongoing Value: Provide industry insights, webinars, and thought leadership even after engagement ends.