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Growth Velocity

Top-Rated Market Research Company

A win/loss analysis you can actually act on

Expert Services:

Market Research
SF Bay Area, California, United States
https://growthvelocity.com 

Growth Velocity Overview

Growth Velocity provides Win/Loss Analysis you can actually act on.

We’re purpose-built for growth and scale stage software companies. Our clients want more than just win/loss automation. They want to make changes that improve go-to-market performance. We’ve helped cross-functional teams at Reltio, Lightbend, and ServiceChannel increase pipeline quality, improve messaging, close product gaps, and upgrade the sales process and buying experience.

We’re a virtual team of five experts in B2B qualitative research, questionnaire design and programming, quantitative analysis, transcription, and participant recruiting.

How Growth Velocity is Different

Work one-on-one with a senior Win/Loss Analysis consultant to extract maximum learning from your deals and take action.

1/ Work with a senior consultant. You will work directly with the founder, Willem Maas, and a team of senior consultants.

2/ Get more buyer interviews— especially on lost deals. Seventy-two percent of the buyers we contacted during 2024 agreed to an interview or survey.

3/ We make win/loss analysis actionable, so you don’t have to. We lead a readout and Q&A session for you. To explain our win/loss findings and recommended actions. Usually there are two or three of these. First with you and key stakeholders. Then with all of leadership. And even for an all-hands.

Growth Velocity Client Journey

Discussions with new win/loss clients begin with an initial 30 minute consultation. We then develop a high level design for your win/loss program and review with you and key stakeholders. After contracting, we lead a 30 minute kickoff with you covering deal selection, interview topics, and project plan. You can then be as hands off as you want to be. We’ll update you in real-time (Slack, Teams) as interviews are completed. And we’ll lead a 15 minute standup every two weeks. In 8-10 weeks, after all buyer interviews are complete, we’ll analyze the data and lead shareouts and Q&A with your team.

Growth Velocity Profile

Growth Velocity is a leading provider of Win/Loss Analysis services.

Growth Velocity was founded by Willem Maas, who has made B2B technology his career focus for over 20 years.

Willem has led product marketing and product management for both private (HangIt, Vigilent, USGBC) and public (FICO, Pega, Adobe) technology companies. Willem was also the Founder and CEO of GreenHomeGuide.com, acquired by U.S. Green Building Council.

Willem’s advice on Win/Loss Analysis has been published by B2B sales and marketing leaders such as Pragmatic Institute, Sales Hacker, and the PMA.

Growth Velocity is a virtual team of five experts in qualitative research, questionnaire design and programming, quantitative analysis, transcription, and participant recruiting.

Growth Velocity - Top Market Research Company

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Growth Velocity Facts

Client Size: Small Business, Medium Business, Enterprise

Year Founded: 2016

Languages: English

Last Updated: February 24, 2025

Monthly Budget

$20,000 – $50,000
Minimum Cost

Any
Employees

2-10
Reputation Score

7.5 Highly Reputable

Connect with Growth Velocity

Contact Growth Velocity

Growth Velocity 
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14156725245
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