A DemandMaven client is in either one of these camps: they’re either stuck in terms of growth (ads aren’t performing, trials aren’t converting, or customers are churning), or they need help defining their GTM strategy (disconnected from existing customers, expanding into a new market, launching for the first time, new or inexperienced GTM team, etc.).
What unites all of our clients and the projects we execute for them is they’re lacking critical insight related to their challenge and they don’t have the in-house expertise or bandwidth to generate or extract the insights they need to make better decisions.
We leverage both quantitative and qualitative insights gathering processes to get to the root cause of what’s going on with growth, GTM, or both. By working hand-in-hand with your team, you can rest assured that you don’t just walk away with a Powerpoint deck with a bunch of irrelevant stats and information. We workshop and refine strategy together using real-world insights we’ve collected. And because our processes are “done-with-you”, your team will walk away already with a deep understanding of the problem, the root causes, and ideas on how to address it.
We work with companies of all shapes and sizes, but we started our journey focusing on PLG and sales-led SaaS and software companies. Over the years, we’ve had the opportunity to
Here’s a quick list of we can do:
– GTM strategy
– Growth strategy
– Acquisition strategy
– Activation & onboarding strategy
– Positioning & messaging
– Win/Loss analysis
– Churn analysis
– Competitor analysis
– JTBD research
– Pricing research
– UX research
– Market & audience research
Our founder also offers fractional CMO services to select companies, availability permitting.
