Greenlane Marketing

Our typical client journey starts with an in-depth consultation to understand business goals, target audiences, budgets, and existing digital performance. From there, we conduct a full audit of current PPC campaigns, analytics, and tracking to identify opportunities and gaps. Next, we develop a customized strategy that covers all relevant PPC channels—search, shopping, marketplaces, and paid social—aligning tactics with measurable KPIs. Once the strategy is approved, we move into setup or optimization, implementing campaigns with proper tracking, audience segmentation, creative testing, and budget allocation. Reporting dashboards are established early so clients have transparency into performance from day one. As campaigns run, we continually monitor results, adjust bids and targeting, refine ad copy, and run experiments to improve ROAS and CPA. Final deliverables include detailed reporting, insights, and recommendations, but the journey doesn’t end there—ongoing support ensures strategies evolve with market changes, seasonal shifts, and business growth objectives.