1 – Understanding and goals
We first seek to understand your company, your product, your customer,
and your goals. If you are unclear about any of these, we will work with you
to develop an understanding for both of us.
2 – Strategy
We can then help you to set a clear, overall goal. We’ve spent more than 10 years leading paid marketing strategies for B2B Tech and SaaS companies like Siemens, Adobe, NTT Data and more.
3 – Audience and Keywords Research
Audience and keywords segmentation play an important role in making the paid ads more effective. We provide the service of perfect keyword and audience
analysis in order to create a relevant keywords list and audience targeting
criteria.
4 – Message and creatives
Creative and message are often the most important factor in a user’s decision to click or scroll. We write persuasive ad copy and design high performing creatives that aligns with your brand. Alternatively, if you prefer to maintain this part internally, we will provide you with clear instructions and guidance.
5 – Implementation and A/B test
We test different audience segments for each campaign and see which
one performs best. Each campaign also tests a range of creatives and
messages.
6 – Reporting
We monitor the account daily for both performance and budget
trajectory. Keeping you updated on progress/learnings on a weekly and
monthly basis. Also we provide a real-time reporting built into a custom
dashboard.