Most home services executives know their marketing isn’t working as well as it should—but they don’t always know why. They’re spending thousands or even tens of thousands of dollars each month on PPC, direct mail, SEO, TV, and other channels, yet they lack confidence in whether that spend is truly driving incremental revenue. Their (expensive) agencies send over reports, but the numbers feel disconnected from reality.
Are they overpaying for leads? Are their competitors getting better results with the same tactics? Are they wasting money on the wrong channels and media agency partners?
That’s where I come in.
I help home services industry leaders optimize their paid marketing efforts, lower their customer acquisition costs, and gain visibility into what’s actually working. My goal is to take marketing from a confusing, costly black hole to a well-oiled machine that builds your brand and reliably delivers high-quality leads at the right price.
How I Solve These Problems
Step 1: Marketing Channel Audit
Before making any changes, I start with a deep dive into your marketing performance. I evaluate your PPC campaigns, SEO investments, direct mail, TV and radio ads, and the lead capture experience on your website. I break down the data to show you:
-What’s working and what’s not
-How to optimize your existing channels for better performance
-Whether you’re overpaying for certain marketing tactics
-New opportunities to explore for greater ROI
-How to reallocate your marketing budget for better impact
I go beyond surface-level metrics to identify waste, inefficiencies, and areas for meaningful improvement—and every recommendation I provide is 100% actionable.
Step 2: Agency & Channel Partner Evaluation & Management
If you work with marketing agencies, you should be getting top-tier service—but too often, home services companies are overpaying for underwhelming results. I act as your advocate, holding agencies accountable for performance and ensuring you get the transparency, service, and pricing you deserve. I can:
-Work with agencies to implement changes based on the Marketing Channel Audit
-Negotiate better terms and pricing on new or existing agency contracts
-Evaluate new agency partners before you commit
-Monitor ongoing agency performance to ensure they’re delivering real, measurable results
-Recommend new agency partners if your current ones don’t step up
My goal is to ensure you’re not just throwing money at marketing, but actually seeing results. Your agency partners should be invested in your success—if they’re not, I’ll help you find ones who are.
Step 3: Internal Marketing Training & Coaching
Many home services companies rely on a junior marketing team member or a senior leader juggling multiple responsibilities to manage marketing. That often leads to missed opportunities, inefficient campaigns, and a lack of strategic oversight. I help bridge that gap by providing training and coaching on:
-How to measure and interpret return on ad spend (ROAS)
-How to structure campaigns for true incremental revenue (not just vanity metrics)
-The key questions to ask agencies and vendors to assess performance
-SEO strategies that actually drive local leads
-How to build a marketing strategy that scales with your business
-How to invest in brand marketing the right way
This training empowers your team to make smarter marketing decisions and get better results—whether I’m working with you for a few months or long-term.
The Bottom Line
If you feel like your marketing is a black hole—where dollars go in but results don’t come out—I can help you change that. My approach is rooted in data, strategy, and accountability, ensuring that every dollar spent is working toward your business growth.
Let’s take the guesswork out of marketing and build a system that works.
