PeakPoint Solutions

PeakPoint’s Principal Consultant is Doug Hunter, a versatile B2B tech marketing leader with deep expertise shaping brands, driving demand generation, sharpening communications, and building high performance teams. He has developed growth strategies and executed omnichannel campaigns across the US, EU, and Asia.

Prior to founding PeakPoint, Doug was VP of Marketing at Arjuna Solutions, a Series A start-up delivering AI services for dynamic pricing. At Arjuna, Doug built the marketing function including strategy, content, demand generation, staff, vendors, and MarTech. He drove Arjuna from relative obscurity to common knowledge in its segment, generating over 5,000 leads through ABM and establishing Arjuna as the AI leader in the nonprofit fundraising space.

Before Arjuna, Doug led multiple functions for Lattice Semiconductor, a publicly traded technology company. Doug’s roles included founding and leading Strategic Planning, Corporate Marketing, and Business Operations. He was also the CEO’s Chief of Staff. During his tenure Lattice’s quarterly revenue grew from $50M to over $150M. Doug also led the market launch for sensAI, Lattice’s AI focused Solution Stack.

Doug joined Lattice from The Boston Consulting Group (BCG), a Global Top Three, $750M management and strategy consulting firm. Doug’s client engagements included technology, financial services, utilities, and education.

Doug’s first job out of college was at SMT Dynamics, a high tech, bootstrapped manufacturing start-up. He was the fourth employee and during his tenure the company grew to 150 people, with 100 of those reporting to him. Doug built or led every operational department including Production Management, Quick Turn Prototypes, Manufacturing Engineering, and Quality.

Doug graduated from the University of California, Irvine with a BS Electrical Engineering and minors in both Business Management and Philosophy. His MBA, in Marketing and Finance, is from The University of Chicago, Booth School of Business. Doug was also President of the Booth’s Toastmasters club.

A lifelong learner, Doug has continued his education with a Design Thinking certificate from IDEO, multiple Google digital marketing certifications, and a HootSuite Social Media Professional certification. Doug also is a UCLA Anderson School of Business Certified Board Director.