I always thought I’d become a musician or a writer—I even got an English degree. And when bartending became the worst job for my personality type, I found a job writing product descriptions for home decor. It was clear that wasn’t my passion.

Soon after, I worked at a motorcycle brand, helping build a new data product for their customer service team. By the time I was 25, with my parents’ health insurance about to end, I knew I had to make a change. So, I joined an SEO agency as an entry-level specialist and dove into the water with no idea if I’d sink or swim.

Over five years, I learned a lot by solving hard problems. Then, in 2018, thanks to a few good connections and a willingness to take risks, I co-founded Momentic—Milwaukee’s first dedicated SEO agency. Today I focus on clear strategy, innovation, and building an IRL community of marketers.