As a B2B Content Marketer with over 6 years of experience spanning content strategy, podcasting, external communications, and web content creation, I focus on developing impactful narratives that drive engagement and business growth within the complex, ever-evolving marketing landscape.

My expertise lies in translating technical subjects and business objectives into meaningful content for diverse audiences.

Currently, as Senior Content Marketer at e-CENS, I lead the development and execution of content strategies centered around data-driven digital transformation and analytics. Alongside this role, I founded and host “ما لا يخبرونك عن التسويق,” a prominent podcast delivering practical insights and featuring interviews with top marketing professionals across the Arab world, demonstrating a commitment to advancing industry knowledge in the region.

Dedicated to fostering marketing expertise, I actively share real-world insights and explore innovative content approaches. This commitment extends to mentoring the next generation, notably serving as a Session Lead for Udacity’s Marketing Analytics Nanodegree, where I guide aspiring marketers in building essential data-driven competencies required in today’s digital environment.

Core Skills:
– Content Marketing Strategy & Execution
– Podcasting (Host & Producer)
– B2B Communications
– Web Content Writing & Optimization
– Marketing Analytics (Conceptual Application & Training)