A new startup in the Construction Management Software niche turned to Smarty Marketing for brand marketing and link-building services. At that time, there were 0 branded searches, no organic search visibility, and a limited budget.
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Reddit Marketing & PR Campaign for a New Startup
The Opportunity
Our Approach
Smarty Marketing put together a data-driven research and infographic and promoted it on relevant and local subreddits. Concurrently we reached out to journalists who covered relevant topics in the past.
Results and Impact
The linkable asset has attained 3062 confirmed links, including those from Fatherly, Digg, CNET, and a famous author (This resulted in more coverage on social media and blogs). The infographic was well syndicated through local publications and generated over 1000 clicks from Reddit.
The site has had a steady increase in organic traffic since the project. It also started showing up in “Related searches” and “Related brands” for competitors’ branded searches.
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