WP Expert Overview

Website Design & Development
– Custom WordPress websites
– Responsive design (mobile-friendly)
– Website redesigns
– eCommerce websites with WooCommerce

WordPress Maintenance
– Updates for plugins, themes, and core
– Security monitoring
– Backups and restore support
– Performance optimization

Website Hosting
– Managed WordPress hosting
– Fast and secure servers
– Daily backups
– SSL certificate included

Support & Training
– On-demand WordPress support
– Personalized training sessions
– Troubleshooting and technical help

Custom Development
– Custom plugins and features
– Advanced form integration
– Membership and restricted content systems
– Multilingual site setups (e.g., WPML or TranslatePress)

Performance Optimization
– Speed testing and improvements
– Caching and CDN setup
– Image and file optimization

Accessibility Compliance
– AODA/WCAG compliance audits
– Implementation of accessibility improvements
– Accessible design integration

Website Migration
– Site transfers to new hosting
– Domain changes and setup
– Zero downtime migrations

How WP Expert is Different

Specialized in WordPress Only: WP Expert focuses exclusively on WordPress, making them true specialists rather than general web developers.

Bilingual Support (English & French): They offer services in both official languages—perfect for Canadian businesses needing bilingual websites.

Local & Personalized Service: Based in Canada, WP Expert offers a boutique-style experience with direct communication, personalized support, and an emphasis on long-term client relationships.

All-in-One Monthly Plans: Their pricing models often bundle hosting, maintenance, security, and support—simplifying budgeting for clients.

Fast Turnaround Times: They emphasize 4-week turnaround times for websites (depending on client availability), which is faster than many agencies.

Expert Maintenance and Support Plans: WP Expert provides proactive support, not just reactive troubleshooting. Their care plans include updates, backups, monitoring, and monthly support time.

Accessibility Focus: They integrate AODA compliance into every project—something many agencies overlook or charge extra for.

Transparent Communication & Training: Clients receive hands-on training and clear documentation to manage their own websites, which empowers rather than traps clients in ongoing dependencies.

n8n & Automation Integration: WP Expert brings automation expertise with n8n, allowing clients to streamline workflows—something very few WordPress agencies offer.

Strong Client Relationships & 5-Star Reviews: The team is praised for being responsive, helpful, and genuinely going above and beyond, which has led to many glowing client testimonials.

WP Expert Client Journey

Client Journey: Web Design & Maintenance with WP Expert

1. Initial Contact & Discovery
– Client reaches out via website or referral
– Discovery call is booked to understand goals, budget, and timeline
– WP Expert asks targeted questions and reviews 2–3 websites the client likes
– Summary of needs and scope is prepared

2. Proposal & Agreement
– Custom proposal with pricing, timeline, and deliverables is sent
– Optional add-ons (SEO, accessibility, automation, etc.) are discussed
– Client signs agreement and submits initial deposit

3. Wireframe & Design Phase
– Initial wireframe and structure is shared for feedback
– Up to 3 rounds of revisions included
– Design finalized with client approval before development begins

4. Website Development
– Custom WordPress theme is built based on approved design
– Responsive layout and mobile optimization implemented
– Accessibility and SEO foundations are integrated
– Client receives regular progress updates

5. Review & Launch
– Staging site is shared for final client review
– QA testing for performance, accessibility, and browser compatibility
– Final revisions are made
– Website is launched with minimal downtime

6. Training & Handover
– 1-on-1 training session to show client how to use their new website
– Documentation or video guides provided
– Access and credentials are securely transferred

7. Ongoing Maintenance & Support
– Client is onboarded to a monthly care plan:
– Plugin/theme/core updates
– Daily backups
– Security and performance monitoring
– 1 hour/month support or content help
– Quarterly performance/SEO check-ins (optional)

8. Growth & Optimization
– Optional services such as:
– Blog content creation
– SEO audits and improvements
– Marketing automation via n8n
– Long-term relationship with proactive suggestions for improvement

WP Expert Profile

Frédéric Sune – Founder & CEO

Frédéric is the founder and CEO of WP Expert, a Canadian web agency specializing in WordPress development, SEO, and ongoing website care. With over 15 years of experience in web design and digital strategy, Frédéric is passionate about helping businesses and non-profits build powerful, user-friendly websites that generate results. He is known for his structured approach, strategic thinking, and deep understanding of WordPress architecture. A natural problem-solver and mentor, Frédéric is also a speaker, trainer, and consultant who enjoys empowering clients through education and ongoing support.

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Guido t Hooft – Chief Designer Officer

Guido brings clarity and creativity to every project he leads. As Project Manager and Content Strategist at WP Expert, he helps clients align their website content with their goals while ensuring projects stay on time and on track. Guido is known for his strong communication skills, attention to detail, and ability to translate complex ideas into simple, engaging content. His background in storytelling and content creation makes him a key asset for organizations looking to craft meaningful, effective digital experiences.

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Kevin van Greffen – Web Developer

Kevin is WP Expert’s lead developer, specializing in WordPress custom development, integrations, and performance optimization. With a passion for clean code and functional design, Kevin brings technical excellence and precision to every build. He has deep expertise in custom themes, plugins, and advanced workflows—particularly with tools like n8n, Meta Box, and WooCommerce. Kevin is also known for his reliability and collaborative approach, making him a go-to problem-solver for both team members and clients alike.

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