I, Petra Kraft, landed in my dream job through a few lucky coincidences.
Here is the short version:
After graduating from school with a high school diploma, it wasn’t entirely clear where the journey would take us – like most people. I worked as an au pair in France, as an office worker and also at the reception in hotels. Traveling has always been my hobby. So I “emigrated” to America for a year between jobs and a little later I also explored Australia for six months.
After a year and a half of settling down, our daughter was born. Due to my productivity and reliability, my employer had already allowed me to work from home. These circumstances have given me many useful soft skills, such as structured, goal-oriented work and perfect coordination – including with the family.
“The Internet came into the world” pretty much at the same time as our daughter. By taking part in an online competition, I ended up working for an advertising agency very early on and managed and created my first websites.
Search engine optimization and local SEO with advertising agency Petra Kraft in Salzburg, Austria
Over the years, I have acquired knowledge of website maintenance, search engine optimization and local optimization, marketing, social media, usability and other relevant skills.
I attend numerous SEO conferences – in Austria, Germany, Ireland, Spain, Czech Republic, United States, etc. and always keep myself up to date. Which is absolutely necessary, because there are constant changes at Google.
My motto: With many small steps you can achieve big things.