Dan Baker, Founder
Dan is a dynamic, client-focused, digital sales and marketing leader with 24+ years of cross-industry expertise. Most recently, Dan served as a Client Partner for ICF Next leading a portfolio of clients including Wiley Education Services where he led the build of the agency’s first ever Content Studio that supported content marketing for over 40+ partner schools and 265+ degree programs, in addition to SEO, Content Strategy, and Analytics teams.
Dan also co-pioneered a design-thinking methodology at ICF to provide client solutions that go beyond brand engagement, delivering products and services that solve business challenges through a test-and-learn approach. Working in digital marketing most of his career, Dan has extensive background in traditional media as well, in multiple categories including CPG, Financial Services, QSR, Retail, Hospitality, and more.
His breadth of client experiences includes Teach for America, Microsoft, Capital One, State Farm, The Cosmopolitan of Las Vegas, Constellation Brands Beer Division, SC Johnson, and The Home Depot among others. In addition, Dan teaches Marketing & Social Media at the Maryland Institute College of Art, and has taught Account Planning at DePaul University.
Dan received his Master of Science degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University in 2000, and his Bachelor of Science from Manchester University in 1999. He currently resides in Chicago with his wife and son, and when Dan isn’t “bleeding Orange” during the Syracuse basketball season, he can be seen doing improv around the city having graduated from The Second City, iO, and The Annoyance training centers.
