At The Bartoli Consulting Group, I help B2B companies—typically those generating under $20M in revenue—bridge the gap between marketing strategy and meaningful business outcomes. Whether it’s developing a modern digital strategy from the ground up or fixing what’s not working, I provide the strategic clarity and executional support that’s often missing when businesses outgrow their basic marketing foundations.
Many of my clients come to me frustrated. They’ve invested in agencies that focused on vanity metrics or SEO shortcuts, only to realize that leads aren’t improving—or worse, that their marketing isn’t aligned with sales at all. Others are in the middle of high-stakes website redesigns or complex migrations and realize they need a deeply specialized strategist who can think three steps ahead—to preserve SEO equity, ensure analytics are correctly implemented, and connect the dots between platforms, content, and buyer behavior.
Here’s what I help my clients do:
Turn a stagnant digital presence into a growth engine by crafting full-funnel inbound strategies that align with actual sales conversations.
Navigate complex website migrations and redesigns—whether they’re moving to a new CMS, consolidating multiple properties, or trying to maintain rankings after launching a new brand.
Gain visibility in their category by developing content ecosystems that showcase thought leadership, build trust, and reach decision-makers across search and social.
Use SEO as a strategic advantage. I hire specialized human writers to create content, their audience is interested in, and technical frameworks that serve long-term business goals—not traffic spikes.
Train internal teams to build internal capability and reduce reliance on outside agencies, with clear playbooks, KPI tracking, and coaching.
Integrate analytics and attribution models to connect marketing activity with pipeline results, using tools like Google Analytics 4 and CRM insights to measure what really matters.
