Name: Stratex Digital Marketing
Address: 10138 Woodrose Ct, Highlands Ranch, Colorado, United States
Telephone: 17209857945

Stratex Digital Marketing

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Stratex Digital Marketing Overview

At Stratex Digital Marketing, I provide a comprehensive suite of digital marketing solutions designed to cut through the noise, eliminate wasted spend, and turn marketing into measurable profit. Our services generally fall into four main pillars:

1. Digital Marketing Services & Execution
We act as a trusted partner to handle the hands-on execution of ROI-focused marketing. Instead of just selling isolated services, we build custom strategies that align with business goals. Our core execution services include:

Search Engine Optimization (SEO)

Paid Media & Search: Google Ads Management (including Performance Max)

Display, Retargeting & Programmatic Advertising

Social Media Marketing

Email Marketing & Lead Nurturing

Custom Website Design & Development

eCommerce

2. High-Level Strategy & Consulting
For businesses that need top-tier guidance without necessarily needing an agency to do all the execution, we provide customized digital marketing consulting. A major part of this is Vendor & In-House Optimization—I help companies audit their current setup, decide what to keep in-house versus what to outsource, and hold their external vendors accountable for actual results, not just vanity metrics.

3. Digital Marketing Training
We help professional marketers, marketing teams, and entrepreneurial ‘DIY-ers’ build their own internal capabilities. We do this through:

Live and local training

Online webinars and workshops

Personalized team consulting to teach businesses how to develop the best strategies themselves and access our wholesale vendors.

4. Expert Witness & Litigation Consulting
Finally, I leverage my 25+ years in the industry to provide Expert Witness Services for law firms. I specialize in translating complex digital marketing evidence into clear, unbiased courtroom testimony for cases involving copyright, patents, trademarks, defamation, and vendor performance disputes. I cover SEO, Google Ads, Social Media, and Email marketing matters.

How Stratex Digital Marketing is Different

Based on my philosophy of moving clients from “confusion to clarity,” my client journey is designed to be straightforward, data-driven, and entirely free of typical agency smoke and mirrors. Because I act as both a strategic consultant and a practitioner, the journey adapts to whether a client needs me to build their strategy, audit their vendors, train their team, or provide expert testimony.Here is what my typical process looks like, from the initial conversation to long-term success:
Phase 1: The Candid Discovery & Alignment
Every engagement starts with a free, straightforward consultation. This isn’t a sales pitch; I seek to understand my clients’ businesses at an executive level, including their margins, target ROI, and the exact pain points they are experiencing.For consulting/execution clients: I discuss their current marketing setup, where they suspect they are wasting spend, and what their true revenue goals are.
For legal clients:
I review the high-level nature of the dispute—whether it involves vendor performance, intellectual property, or platform mechanics—and check for conflicts of interest.
Phase 2: The Forensic Audit
Before spending a single dollar on new campaigns, I need to know exactly what is happening under the hood. I apply the same level of scrutiny to my consulting clients that I use when evaluating evidence in federal and state courts.Tracking & Attribution Check: I audit the client’s analytics to ensure I am tracking actual revenue and conversions, not just “vanity metrics” like clicks or impressions.Vendor & In-House Assessment: I review their current agency relationships, evaluating their methodology, ROAS calculations, and overall accountability. If a client is paying for empty promises or hidden inefficiencies, I identify exactly where the disconnect is happening.
Phase 3: The Strategic Roadmap
Once I have clarity on the data, I build a custom strategy tailored to the client’s specific industry and goals. This roadmap dictates exactly how the plan will be executed.The “Who Does What” Plan: I help the client decide what should be kept in-house, what should be handled by my team, and what should be delegated to my vetted wholesale vendors.Channel Selection: I select the right mix of SEO, Google Ads, Programmatic, Social Media, and Email Marketing based purely on what will drive the highest measurable profit.
Phase 4: Execution & Implementation
This is where my practitioner-executive hybrid background shines. Instead of just handing over a strategy and walking away, my team and I can handle the hands-on execution.Campaign Management: My team and I launch and manage the client’s SEO, paid media, and programmatic campaigns, ensuring every dollar is optimized.Training (Optional): If a client’s goal is to build internal capabilities, I conduct live, local training or online workshops to help their team develop their own digital marketing skills.
Phase 5: Ongoing Accountability & Measurable Outcomes
The journey doesn’t end at launch, as true marketing success requires continuous optimization.Transparent Reporting: I provide regular, clear reports focused on business outcomes—specifically profitability, break-even ROAS, and customer acquisition costs.
Vendor Oversight: If we are utilizing outside vendors, I provide project oversight to hold them completely accountable to the metrics established.

The Expert Witness Track (For Litigation Engagements)If I am retained as an expert witness, the journey diverges after Phase 1 into a highly formalized legal track. My services shift to:
Discovery Review:
Comprehensive review of discovery materials, campaign data, platform documentation, and opposing expert reports.Independent Research: Conducting independent research, empirical testing, keyword analysis, and platform behavior evaluations.
Deliverables: Drafting sworn declarations, comprehensive expert reports, and providing trial- or deposition-ready testimony to explain complex digital systems to the Court in clear, accessible terms.

Stratex Digital Marketing Client Journey

Based on my philosophy of moving clients from “confusion to clarity,” my client journey is designed to be straightforward, data-driven, and entirely free of the typical agency “BS”. Because I act as both a strategic consultant and a practitioner, the journey adapts to whether a client needs me to build their strategy, audit their vendors, train their team, or provide expert testimony.Here is what the typical journey looks like, from our first conversation to long-term success:
Phase 1: The “No BS” Discovery & AlignmentEvery engagement starts with a free, straightforward consultation. This isn’t a sales pitch. I want to understand your business at an executive level: your margins, your target ROI, and the exact pain points you are experiencing.For consulting/execution clients: We discuss your current marketing setup, where you suspect you are wasting spend, and what your true revenue goals are.For legal clients: We review the high-level nature of the dispute—whether it involves vendor performance, intellectual property, or platform mechanics—and check for conflicts of interest.Phase 2: The Forensic AuditBefore we spend a single dollar on new campaigns, we have to know exactly what is happening under the hood. I apply the same level of scrutiny to my consulting clients that I use when evaluating evidence in federal court.Tracking & Attribution Check: I audit your analytics to ensure we are tracking actual revenue and conversions, not just “vanity metrics” like clicks or impressions.Vendor & In-House Assessment: I review your current agency relationships, evaluating their methodology, ROAS calculations, and overall accountability. If you are paying for “slippery bullshit,” I will identify exactly where it is happening.Phase 3: The Strategic RoadmapOnce we have clarity on the data, I build a custom strategy tailored to your specific industry and goals. This roadmap dictates exactly how we will execute the plan.The “Who Does What” Plan: We decide what should be kept in-house, what should be handled by my team, and what should be delegated to my vetted wholesale vendors.Channel Selection: We select the right mix of SEO, Google Ads, Programmatic, Social Media, and Email Marketing based purely on what will drive the highest measurable profit.Phase 4: Execution & ImplementationThis is where my practitioner-executive hybrid background shines. Instead of just handing you a strategy and walking away, my team and I can handle the hands-on execution.Campaign Management: We launch and manage your SEO, paid media, and programmatic campaigns, ensuring every dollar is optimized.Training (Optional): If your goal is to build internal capabilities, I conduct live, local training or online workshops to help your team develop their own digital marketing skills.Phase 5: Ongoing Accountability & Measurable OutcomesThe journey doesn’t end at launch. True marketing success requires continuous optimization.Transparent Reporting: You receive regular, clear reports focused on business outcomes—specifically profitability, break-even ROAS, and customer acquisition costs.Vendor Oversight: If we are utilizing outside vendors, I provide project oversight to hold them completely accountable to the metrics we established.The Expert Witness Track (For Litigation Engagements)If you are retaining me as an expert witness, the journey diverges after Phase 1 into a highly formalized legal track. My services shift to:Discovery Review: Comprehensive review of campaign data, platform documentation, and opposing expert reports.Independent Research: Conducting empirical testing, keyword analysis, and platform behavior evaluations.Deliverables: Drafting sworn declarations, comprehensive Rule 26 expert reports, and providing trial- or deposition-ready testimony to explain complex digital systems to the Court in clear, accessible terms.

Awards and Certifications

I was one of the first 350 Advanced Certified Google Adwords managers back in 2003.

Stratex Digital Marketing Profile

Who You Will Be Working With
When you engage my services, you work directly with me, Dan Stratford. I am a digital marketing strategist and executive with over 30 years of professional experience, and I currently consult for multiple companies globally. Whether we are building a demand generation strategy for your enterprise or dissecting complex algorithmic evidence for a federal court case, I personally lead the engagement. My background uniquely combines executive-level strategy development with hands-on execution and analysis, allowing me to evaluate both high-level intent and low-level implementation details in digital marketing matters.My Background and ExperienceMy expertise spans the full lifecycle of digital advertising, online branding, audience acquisition, attribution, and monetization.
The Early Internet Era:
I have been involved in the industry since the mid-1990s, when the discipline was commonly referred to as “Internet Marketing”. I began optimizing websites for search visibility in 1997, prior to the existence of Google, when search engines included Yahoo!, Excite, Lycos, and Ask Jeeves.
Enterprise Digital Transformation:
From 2002 to 2006, I worked at Dex Media as a Regional Digital Marketing Manager, where I trained hundreds of sales professionals and became one of the first approximately 350 “Advanced Google AdWords Certified” professionals in the United States. I later held a similar role at LexisNexis / Martindale-Hubbell, educating attorneys and sales teams on digital marketing through continuing legal education (CLE) courses across the country.
Agency Ownership & Executive Leadership:
In 2008, I founded a digital marketing agency that later merged with and operated under the name C1 Partners. My teams and I managed strategies across SEO, paid media, email, programmatic advertising, and eCommerce platforms for small, medium, and enterprise-level businesses worldwide. After selling my agency in 2015, I continued as a senior consultant and executive, managing multi-million-dollar monthly digital marketing budgets and advising executive teams and boards.
What Makes Me Unique
The most significant differentiator I bring to the table is that I am a practitioner-executive hybrid. Most consultants at my level only offer high-level theory, while most agencies only focus on task execution. I do both.
I currently serve as the owner and operator of Kick It 3v3 Soccer, a Colorado-based national soccer tournament company. In this role, I personally develop and execute all digital marketing strategies, including SEO, Google Ads, email marketing, social media, podcasting, Amazon, and programmatic retargeting campaigns. Because I am actively running these systems today, my strategic advice is grounded in current, real-world mechanics rather than outdated theory. Furthermore, my formal education—including a B.S. in Biology and an MBA—ensures my strategies and audits are rooted in rigorous analytical and business fundamentals.
Expert Witness & Litigation Consulting
I apply this deep, practitioner-level knowledge to the legal field by providing expert witness services on a part-time basis. I have been retained and disclosed as an expert witness and consulting expert in multiple state and federal courts.
Scope of Practice:
My expert work focuses on research, analysis, and expert opinions related to digital marketing, SEO, paid search/Google Ads, eCommerce platforms, influencer marketing, platform behavior, and monetization models.
Objective Analysis:
While I am compensated for my time, my opinions are strictly independent, research-driven, and fact-based. I evaluate evidence objectively, analyze both sides of disputed issues, and base my conclusions on industry standards, platform mechanics, and my three decades of professional experience.
Translating Complexity:
A core part of my value to legal teams is explaining technical functionality in an accessible manner. Whether I am conducting keyword intent analysis, evaluating ROAS profitability modeling, or writing an expert report on online tracking practices, my goal is to explain digital data in clear and accessible terms for the Court. My expert services encompass everything from independent research and empirical testing to providing deposition- and trial-ready opinions.

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Stratex Digital Marketing Facts

Client Size: Small Business, Medium Business, Enterprise

Year Founded: 2015

Languages: English

Last Updated: May 13, 2026

Stratex Digital Marketing

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