Sergeant Digital Overview

Simply having a website is no longer enough to cement your industry authority and build customer relationships. Today’s B2B audiences expect to be able to engage with your company on social media. They want a window into your executives’ perspective as thought leaders and opportunities to join conversations that deliver value.

And they absolutely will tune out companies that ignore the “social” aspect of social media.

I help B2B companies maximize their impact and achieve tangible results (yes, revenue) with strategic social media marketing. For most brands, this requires a focus on LinkedIn – the top corporate social platform.

It’s my job to stay on top of all the new features, current trends, and the latest algorithm changes so you don’t have to.

Whether you need to construct a foundational LinkedIn strategy from scratch or amplify an existing social presence, I’ll work hand-in-hand with your team to create an on-brand approach to your LinkedIn strategy, social selling efforts, employee engagment or founder-led motion.

How Sergeant Digital is Different

I spent the first 15 years of my career in digital marketing strategy, SEO, and consulting for corporate brands spanning from small businesses to the Fortune 500. I’ve channeled that been-there-done-that expertise into cutting-edge social media strategy for today’s savvy B2B audiences.

The teams that are seeing success with social media are using content marketing and their social presence to build credibility, increase discoverability, and nurture qualified prospects along the buyer’s journey.

And that’s exactly what I want for you!

Sergeant Digital Client Journey

We’ll kick off the engagement with thorough research and data to get super detailed about what’s actually working in your space. I’ll tackle a competitor analysis, industry benchmarks, and a full gap analysis that shows exactly where your LinkedIn efforts will pack the biggest punch.

Armed with the insights from our strategy work, it’s time to turn those insights into action. I’ll craft a strategic roadmap that’s specifically built for your goals to outline exactly what we’re creating, when we’re posting it, and how we’re measuring success. Before we hit the gas, we’ll review everything together to make sure you’re as excited about the plan as I am.

Want to keep the momentum going? My retainer partnerships are for companies ready to fully leverage LinkedIn’s potential. This is where I become your LinkedIn co-pilot – managing your presence, creating scroll-stopping content, tracking what’s working (and what’s not), and training your team to become engage effectively and maximize their time on LinkedIn.

Throughout our work together, you’re getting direct access to me – no account managers, no confusing chain of command or junior associates. Think of me as your embedded LinkedIn strategist, working alongside your team to turn LinkedIn from a “nice to have” into a legitimate business driver.

Awards and Certifications

Woman owned small business (certified by State of MA)

Sergeant Digital Profile

Blending vision and execution, Jaclyn draws from almost 20 years of corporate marketing experience to develop social media strategies for B2B companies. As founder of Sergeant Digital, she connects buyers with B2B teams through social media programs that are creative, impactful, and highly effective. A lifelong student of emerging platforms and tactics, Jaclyn stays on top of what’s happening in social media so you don’t have to.

Social Profiles

Sergeant Digital Facts

Client Size: Small Business, Medium Business

Year Founded: 2021

Languages: English

Industries:

Modified: June 23, 2025

Sergeant Digital

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