Nikola Minkov is the founder and CEO of Serpact.
He has 10+ years of professional experience in digital marketing, strategy development and management of large projects for clients such as Technopolis, Betano, Bwin, bTV Media group, DSK Bank, Tavex, BNT, Scala Hosting, myPOS, Orange Center and many others.
Along with this, Nikola successfully manages two other established brands:
– SERP Conf. – an international conference for SEO, E-commerce & AI;
– SERP Acad. – an academy for training future SEO specialists.
Currently, Nikola Minkov is scaling the startup Trackian, which develops a SaaS platform for all companies with an online presence. This product aims to help them make better marketing decisions, improve results, and increase profits.
He has been a guest lecturer at prestigious universities, such as Sofia University “St. Kliment Ohridski,” Università degli Studi di Trieste in Italy, and Soka University in Japan.
Nikola Minkov is a member of the Bulgarian E-commerce Association (BEA) board of directors and an official member of the Forbes Business Council, an invitation-only community for successful business owners and leaders worldwide.
Borislav Arapchev, our SEO strategist, has been working in web design for over 24 years, and for over 20 years he has been focused on search engine optimization.
He and his team have implemented projects for clients in Bulgaria, Germany, France, the UK, the USA, Singapore, Sweden, and Canada, including the development of web pages, e-shops, and portals and the promotion of websites to the top positions in Google.
The Serpact team has over 30 specialists in different departments: Technical, Content, Media, PR, Operations, Project management, Marketing.
