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Schleicher Marketing

People-First Brand-Focused SEO Marketing

Expert Services:

E-commerce SEO
San Diego, California, United States
https://schleichermarketing.com/ 
1 Endorsements

Monthly Budget

Any
Employees

2-10
Reputation Score

9.5 Top-Rated

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Schleicher Marketing 
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Schleicher Marketing Overview

Providing People-First Brand-Focused SEO Marketing–it’s what we’re known for.

Schleicher Marketing provides eCommerce strategy, technical SEO, migration strategy, international market expansion strategy, Conversion Rate Optimization (CRO), and development services. We work with ecommerce brands on ShopifyPlus, Demandware (Salesforce), WordPress, Magento, Drupal, and various other CMS/platforms.

We are committed to partnering with brands that stand for something good and that offer products reflective of a positive, sustainable lifestyle.

How Schleicher Marketing is Different

Our brand partners share it best >> https://schleichermarketing.com/endorsements
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Here’s the big bummer about SEO: there are loads of SEO tactics that “work,” but that are not right for most reputable brands and/or are implemented without an overarching strategy in place.

But you’ve selected an SEO partner or agency who implements these tactics without your knowledge or approval, then provides monthly reports showing how great they’re doing. Sound familiar? Keep reading.

Organic “rankings” and visitors are taking off–woohoo! But then you start to notice that none of this new organic traffic is converting. Bounce rates are worse than ever. Time on site, number of pages visited, and all other behavior metrics are tanking.

The SEO team did their job in getting rankings and visitors, right? WRONG.

We see this all too often, and usually with brands coming from larger SEO agencies. They come to us because they need deeper specialization and critical thinking to inform real strategy.

We’re a team with enough experience to confidently and gracefully speak up when needed. And we’ll be an SEO partner who understands that SEO “best practices” are only a tiny sliver of what’s required for a brand to truly succeed in search and brand marketing.

Schleicher Marketing Client Journey

Depending on brand needs, we support teams with:

• 2-3 month Technical SEO Audits (where you’ll NEVER receive a multi-chapters PDF of “recommendations”)
• Monthly SEO Retainers for ongoing Technical SEO, Content, CRO strategy
• Business Strategy Consulting for international markets expansion, new products, M&As, etc.
• Migration, Rebrand, Site Overhaul Strategy + SEO Services
—
Monthly retainer includes everything you need to maintain a technically-sound site and grow search visibility. We lean on GSC, Screaming Frog, Ahrefs, and our 20 years of experiences to actively monitor and continually improve on-site technical SEO, UX, content strategy, and CRO. We’ll guide you in configuring a brand-owned analytics dashboard so you own and understand your data.

We do manual analysis of the SERPs and rank tracking to identify opportunities, then prioritize and queue up projects based on business needs/seasonality, as well as impact/effort. And we don’t just send you recommendations—we’re ready to make the changes on your website—while also documenting how things are done so your team learns and knows how to properly manage the site’s customizations.

You’ll have Basecamp access to see behind the scenes and contribute without adding extra meetings to everyone’s schedule—this is the project hub with To-do buckets for Tech SEO, Content SEO, CRO, Professional Services (strategy projects, analytics, comp analysis, etc).

Awards and Certifications

Ultimately, there are a lot of solid SEOs and agencies out there, many who excel in specific areas. We’ve become known for our deep expertise in ecommerce SEO (even consulting the Shopify Product Team on Technical SEO), covering technical, content, Shopify-specific, international, site overhauls, and platform migrations. We’ve never cared much about agency awards (that are mostly pay to play) nor do we have any desire to be on the speaker circuit (which seems to be what most SEOs strive for).

Instead, we focus on doing really good, thoughtful work and rely on the good people we work one on one with to tell their friends. Occasionally we’ll get mentioned by respected leaders in our space and give each-other high fives, but it’s the brand results and mutual team growth that keeps us going.

Schleicher Marketing Profile

Before founding Schleicher Marketing in 2015, Sheena acquired over a decade of experience leading the SEO efforts at prominent digital marketing, design, and development agencies, as well as news publishers. Sheena specializes in ecommerce strategy, technical SEO, Shopify+, on-site content strategy, and migrations–and is trusted by top brands in a multitude of industries.

Sheena is known for her dedication to serving and growing people and brands that have important stories to share. She is on the advisory board for several nonprofits in the San Diego area and also served as an EIR for Startup San Diego (creating the non-profit’s marketing strategy, hosting panels/talks, connecting early stage startups with relevant investors, and much more).

When not working with brands on their next strategic move, Sheena can be found hanging with her husband Steven and their 4 young children on their farm in Oceanside, Ca–family dog, cat, chickens, and goats included! If the surf is up, you’ll find them all at their favorite local break.

Schleicher Marketing - Top E-commerce SEO Company

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Schleicher Marketing Facts

Client Size: Small Business, Medium Business, Enterprise

Year Founded: 2015

Languages: English

Industries:

All
Modified: March 29, 2025

Endorsements for Schleicher Marketing

Endorsements and reviews from the Zyppy List member community.

Excellent
5
1 review
Knowledge
5.0
Skills
5.0
Experience
5.0
Communication
5.0
Value
5.0
  • Cyrus Shepard Avatar
    Cyrus Shepard

    For startups and ecommerce brands, Schleicher Marketing is one of my top go-to referrals. I’ve observed their work first-hand, and can tell you they create winning, easy to understand strategies based on authentic value. Sheena, the founder, consistently delivers high-quality results that focus on user-journeys and improving brand visibility. Highly recommended.

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