What working together looks like
1. Discovery & Alignment
We start with a conversation to understand your business goals, challenges, and growth ambitions. This includes reviewing existing channels, performance data, and internal capabilities to ensure alignment on priorities and expectations.
Goal: Identify key opportunities and determine if there’s a strong strategic fit.
2. Audit & Opportunity Mapping
I perform a detailed audit of your marketing channels, analytics setup, and user acquisition funnels. This helps uncover bottlenecks, technical issues, and areas for improvement across SEO, UX, and tracking.
Deliverable: A prioritized roadmap with quick wins, mid-term growth levers, and system-level fixes.
3. Strategy Design
Based on the audit, I develop a tailored growth strategy – balancing performance marketing, organic visibility, and conversion optimization. This often includes channel planning, content direction, tracking improvements, and resource alignment.
Goal: Build a focused, scalable strategy tied to clear KPIs or OKRs.
4. Execution & Collaboration
I work alongside your internal teams or external partners to implement the strategy—whether leading the process or supporting execution. This can include campaign setup, SEO improvements, funnel redesign, GA4 setup, or CMS updates.
Approach: Transparent, collaborative, and adaptive—focused on delivery, not just planning.
5. Optimization & Reporting
Growth is not static. I monitor key metrics, run experiments, and provide ongoing recommendations to refine the strategy as your business evolves. Reporting is kept simple, actionable, and always tied back to business outcomes.
Focus: Sustainable performance, not vanity metrics.
6. Knowledge Transfer or Retainer
Depending on your preference, we can wrap up with a knowledge handoff to your team or continue in a light retainer format for ongoing support, experimentation, or scaling into new markets.
Flexible engagement: project-based, retained advisory, or hybrid execution.
