Marketing Architects Overview

We believe TV advertising is still the most powerful marketing channel. But the typical process for TV is expensive, difficult to scale and to measure. So we flipped the traditional approach on its head and rebuilt the agency model with the client in mind.

Introducing All-Inclusive TV. We provide everything clients need for successful campaigns, from highly efficient media to results they can trust. This lets us maximize our own top-tier technology solutions while tying our success to theirs. The result? Clients are set up to drive profitable growth on TV.

How Marketing Architects is Different

We’re a full-service TV advertising agency that rebuilt the traditional agency model to help brands drive profitable growth. Here’s what sets us apart.

1. Most agencies white label their tech solutions. Instead, we create tailored, custom tech, including our own DSP, from the ground up to give clients an advantage on TV.

2. We’re a strategic growth partner, not a vendor. We invest in clients’ campaigns to cover the cost of strategy, creative pretesting and production, and TV measurement. Our clients only pay for media.

3. Data is in our DNA. Everything we do comes back to performance, and results are tested and proven through multiple measurement models.

Marketing Architects Client Journey

We are a fully custom solution. We work with clients to launch TV in the way that matches their unique needs and goals. Here’s what starting conversations often look like.

1. We’ll make sure there’s a fit on both sides. Let’s discuss whether TV advertising is the growth-driver your business needs. We know we’re not right for everyone. We’ll work with you to identify real growth opportunities with TV. And we’ll be honest if the timing isn’t right.

2. If we move forward, we decide together what services you need, now and later. Do you already have a commercial? Or in-house analytics? We’re here as an extension of your team. Invest in media, and we’ll bridge any gaps at no added cost. Together, we’ll gather the tools needed to build a successful campaign.

3. Finally, it’s time to plan your campaign launch. We forecast TV test scenarios to predict results before you spend a dime, and based on your goals, our media buying AI will predict your campaign’s outcomes. At last, we’ll analyze performance and prepare to scale your TV efforts.

Marketing Architects Profile

In 1997, Chuck Hengel realized there was a better way to build an agency. So he founded Marketing Architects with a plan to solve media’s largest challenges through technology and a dedicated team of data scientists. Today, our growing team of top brand strategists, statisticians, technology-builders, and marketers spans the country. Together, we provide the efficiencies and accountability needed to make TV work harder for our clients.

Learn more about our team members at marketingarchitects.com/leadership.

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