IloveSEO.net

The collaboration with a new client normally starts with a first phase: the auditing phase.
During it, after a deep interview with the client so to completely understand her needs, objective, business model and competitive landscape, I perform an audit composed by three modules:
1) Technical SEO.
2) Content
3) Brand visibility and amplification.
The audit is needed to set up the strategy and the tactics that will be developed during the ongoing support and for prioritizing correctly the tasks, for instance the technical optimization tasks, considering these three factors:
a) Objective urgency.
b) Potential positive impact.
c) Time and effort needed to complete the task.

Once the first phase is finished, and the client receives all the strategic and tactical documentation, the ongoing SEO support starts, during which I support the client and her team (in company or external) wit the implementation of the recommended actions, updating the strategy accordingly to the evolution of Search and the competitive advantage that can be possibly obtained, monitoring the work and its effects on visibility and traffic, and being there in “E.R. SEO” situations if needed.