your (outside) in-house expert
FLOQ is a long-term, business-led, conservative strategic partner in SEO for our clients. Our aim is to help teams focus and prioritise, to translate the “best practice” of SEO to what is feasible and beneficial to the business and it’s structure, both in technology and people.
Most clients who engage FLOQ for an SEO strategy and execute the recommended tactics will see a 30% improvement in their organic bottom-line metrics in about 8-12 months.
With deep experience in highly regulated industries, King and FLOQ understand how to navigate enterprise processes and requirements. She is the time and expertise in-house teams may not have, the support to wade through rough waters. FLOQ works with clients to find the right compromises with developers, legal teams, procurement, brand, copywriting and other departments to get sh*t done. Rather than working in a purely executional model, FLOQ focuses on training and empowering teams to embed SEO into their day-to-day gates and processes in order to create long-term success for the business-led strategy you create together.
Typically, King will begin the engagement with a strategy that will take about 5-6 weeks to execute, depending on the complexity of the market and the industry. Research will include a through business- and product-led onboarding, stakeholder interviews, market, industry and competitor research along with the standard foundational research for SEO engagements – technical and content audits. The delivery of the strategy will also have a reccomended plan for an operational retainer based on the work needed to build visibility or meet the goals and targets of the business for organic channels.
King will also do projects for those looking at an M&A process or a site migration. She also offers a top-level strategy session for small businesses looking for direction and has self-paced resources for both business owners and junior to mid-level SEO’s in her downloadables and academy courses.
FLOQ is an independent SEO consultancy based in Sydney, Australia, focusing on product-led strategy to help businesses grow in ways that make sense for the current market and the way in which Google and other search engines interpret websites.
Amanda King, principal consultant of FLOQ, has been embedded in digital marketing since 2010, with over a decade of experience in SEO consulting and implementation, working on global and national blue-chip brands both in the United States and Australia. King also has years of experience in data auditing and implementation, reporting, conversion rate optimisation as well as content strategy and creation.
Her goal is to solve the puzzle and educate you in a way that allows you, the client, to take that knowledge, run with it, and understand future opportunities and challenges.
King puts her money where her mouth is and aims to give away as much free information as possible by contributing to industry publications, webinars and podcasts both locally in Australia and globally, including Search Engine Land.
She also is an international speaker and has spoken at conferences including SMX Munich, Ahrefs Evolve, Search Marketing Summit, Sydney SEO Conference (Prosperity Media) and SEO Collective in both Sydney and Melbourne.
Client Size: Medium Business, Enterprise
Year Founded: 2022
Languages: English
Industries:
