Name: Experta Media
Address: Rua XV de Novembro, Niterói, Rio de Janeiro, Brazil
Telephone: +5521988903204

+5521988903204

Experta Media Overview

We are Experta, an SEO agency specializing in link building, digital PR, and press relations. Currently, we also integrate advanced strategies of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

We are more than a company; we are an organization with great energy, ready to tell your story. Our mission is to transform social structures through entrepreneurship and technology, seeking to rewrite our futures.

Our History and Recognition

Founded in 2017 by Flávia Crizanto. We were a pioneer, emerging as one of the first exclusive SEO agencies in Brazil to be created by a woman. My founding followed Flávia’s experience in journalism and in creating a link-building department at another agency. Since my inception, I integrated SEO, PR, and press relations, uniting link building with a journalistic vision.

How Experta Media is Different

Our Team and Culture

Since the beginning, we adopted an innovative, remote, and flexible model, featuring a 30-hour work week. We have consolidated a team that is majorly female and implemented inclusive policies focused on quality of life.
Our diverse and creative team is structured to boost the potential of your content, making your strategies for SEO, Link Building, Content Marketing, and digital press relations much more effective. In 20245 our structure included more than 20 specialists in SEO, Digital PR, and link building. We strive to be a more agile, transparent, and resilient company.

Our Methodology and Expertise

Our skills go far beyond the talent for writing. We consolidated our own methodology focused on technical SEO, strategic content, and link building between 2018 and 2020.

Our New Strategic Phase (2025)

We are strengthening our digital authority positioning using the PARIR framework (Positioning, Authority, Reputation, Influence, and Relevance).

We are repositioning our narrative with a focus on “Brand Findability,” amplifying our focus on AEO and GEO. This means we are building strategies that go beyond Google, concentrating on generative AI and recommendation algorithms (such as Instagram, TikTok, and YouTube). We structure our services into three clear stages for our clients: diagnosis, expansion, and acceleration.

Experta Media Client Journey

We have expertise in developing diagnostics, cross-referencing data, decision-making, analysis, monitoring, and measuring results for link building and SEO.

We work with you to create incredible content and ensure segmented and effective distribution. Specifically, we:

1. Develop high-quality, relevant, and shareable content.
2. Create data-driven link production processes performed by a journalistic newsroom.
3. Build relationships with the best editors on the web.
4. Monitor and measure content results like you have never seen before.

These efforts ensure you have more qualified and natural accesses to your site, as quality backlinks correspond to more than 40% of good results in organic searches.

Awards and Certifications

We are a leading SEO, Digital PR, and link building agency in Brazil, recognized for innovation, consistent results, and a commitment to inclusion, respect, and well-being in the workplace. We achieved significant recognition:

• We hold the Women Owned certification (WBENC/Weconnect), which enables us to serve large corporations with quality.
• We also possess the Empresa Amiga da Mulher (Woman-Friendly Company) seal from the Government of Rio de Janeiro.
• Our founder, Flávia Crizanto, was listed among the top 20 SEO professionals in Brazil by Favikon in the 2025 strategic phase.

Experta Media Profile

Experta is an SEO agency specializing in link building, digital PR, and press relations (assessoria de imprensa). Recognized as a leading agency in SEO, Digital PR, and link building in Brazil, Experta is known for its innovation, consistent results, and commitment to inclusion, respect, and well-being in the workplace.

Experta integrates advanced strategies, currently including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), repositioning its narrative with a focus on “Brand Findability”. Its strategies go beyond Google, targeting generative AI and recommendation algorithms like Instagram, TikTok, and YouTube.
Experta is more than a company; it is an organization filled with energy, ready to tell your story.

Founding and Recognition
Experta was founded in 2017 by Flávia Crizanto. It was pioneering, emerging as one of the first exclusive SEO agencies in Brazil to be created by a woman. Flávia Crizanto established the agency after gaining experience in journalism and creating a link building department at another agency. From its inception, Experta pioneered by integrating SEO, PR, and press relations, combining link building with a journalistic vision.

The company holds the Empresa Amiga da Mulher (Woman-Friendly Company) seal (awarded by the Government of Rio de Janeiro) and is certified Women Owned by Weconnect and WBENC. These certifications qualify the company to serve large corporations with quality. Furthermore, Flávia Crizanto was listed among the top 20 SEO professionals in Brazil by Favikon in the 2025 strategic phase

Social Profiles

Experta Media Facts

Client Size: Small Business, Medium Business, Enterprise

Year Founded: 2017

Languages: English, Portuguese

Industries:

Modified: November 7, 2025

Experta Media

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Experta Media Overview

How Experta Media is Different

Experta Media Client Journey

Awards and Certifications

Experta Media Profile

Social Profiles

Experta Media Facts

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Author: FlaviaCrizanto