I’m Blair MacGregor, founder of Endura Growth Partners. I’ve spent more than 15 years working across search, digital strategy and organic growth, with particular experience in health and other high-trust markets where credibility, expertise and sound judgment matter.
Earlier in my career, I supported search strategy for global pharmaceutical brands including Novartis, Sanofi and Bristol Myers Squibb. I later spent four years at Launch That working across health and financial publishing. At Annuity.org, I helped build a credentialed expert-review program as part of a broader strategy that contributed to approximately 350% organic traffic growth and a 117% increase in qualified leads. At Drugwatch.com, I led search strategy during its recovery from Google’s Medic update, followed by 470% year-over-year organic traffic growth and a 25% increase in customers.
Those experiences also shaped how I think about growth today. The strongest results rarely come from optimizing a channel in isolation. They come from understanding what an organization needs to become known for, how people discover and evaluate it, where authority needs to be built, and how different parts of the growth system work together.
I founded Endura Growth Partners in 2025 to bring that perspective to companies without being constrained by a particular channel, agency model or internal org chart. Today, I work with leadership teams across health, wellness and other high-trust markets to diagnose growth constraints, develop strategy and help connect search, content, distribution, authority and measurement around clearer business priorities.
