{"body":"<h1>Overview</h1>\n<h5>Ranking factors are awesome—and sometimes—<em>a little bit dangerous</em>.</h5>\n<p>That is, chasing <em>minor</em> ranking factors can lead to a dangerous waste resources, while at the same time neglecting holistic SEO that actually leads to <em>higher rankings and better traffic</em>.</p>\n<p><strong>Google uses 1000s of signals to rank web pages</strong>. Nobody knows what they all are (and anyone who claims otherwise is fibbing). In fact, since the rise of machine learning,<em>not even Googlers</em>can tell you all the elements that influence rankings and how they interact with one another in search results.</p>\n<p>What matters is success.</p>\n<p><strong>SEO Success Factors</strong> are those elements you can <em>take action on</em> to improve your rankings, traffic, and visibility in Google search. Many Success Factors—but not all—are based on ranking factors, and a number of them deliver bigger results than others.</p>\n<p>As an example, while <em>meta descriptions</em>aren’t a Google ranking factor, crafting well-composed descriptions that <a href=\"/seo-success-factors/critical/#8\">improve your click-through rate</a> (CTR) can have a positive, outsized impact on your SEO efforts.</p>\n<p>Using a combined analysis of dozens of sources, including:</p>\n<ul>\n<li><strong>Ranking factors studies</strong></li>\n<li><strong>SEO Experimentation data</strong></li>\n<li><strong>Expert opinion surveys</strong></li>\n<li><strong>Patent filings</strong></li>\n<li><strong>And statements from Google</strong></li>\n</ul>\n<p>... we’ve aggregated the most popular SEO Success Factors in one place. Our goal is to show you not only what works, but how to use these factors <em>to improve your rankings and traffic</em>.</p>\n<p>Use this information is to prioritize the most critical factors first while working your way towards less important elements.</p>\n<h3>Next Steps</h3>\n<ul>\n<li>Start with <a href=\"/seo-success-factors/critical/\">10 Critical SEO Success Factors</a></li>\n</ul>\n<p><img src=\"https://cms.zyppy.com/assets/b67d5776-9b81-4d59-9817-ef98f529a857\" alt=\"SEO Success Factors\"></p>\n","image":{"url":null},"title":null,"type":"text","url":null,"id":"53","cta":null,"properties":null,"blocks":[],"__typename":"blocks"}

{"body":"<h3><strong>Primary Reference Sources:</strong></h3>\n<ol>\n<li><a href=\"https://moz.com/search-ranking-factors\">https://moz.com/search-ranking-factors</a></li>\n<li><a href=\"https://moz.com/blog/rank-in-2018-seo-checklist\">https://moz.com/blog/rank-in-2018-seo-checklist</a></li>\n<li><a href=\"https://searchengineland.com/seotable\">https://searchengineland.com/seotable</a></li>\n<li><a href=\"https://support.google.com/webmasters/answer/7451184?hlen\">https://support.google.com/webmasters/answer/7451184</a></li>\n<li><a href=\"https://support.google.com/webmasters/topic/6001981\">https://support.google.com/webmasters/topic/6001981</a></li>\n<li><a href=\"https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA\">https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA</a></li>\n<li><a href=\"https://www.semrush.com/ranking-factors/\">https://www.semrush.com/ranking-factors/</a></li>\n<li><a href=\"https://edit.co.uk/blog/seo-ranking-factors-2018/\">https://edit.co.uk/blog/seo-ranking-factors-2018/</a></li>\n<li><a href=\"https://www.kevin-indig.com/the-10-seo-ranking-factors-we-know-to-be-true/\">https://www.kevin-indig.com/the-10-seo-ranking-factors-we-know-to-be-true/</a></li>\n<li><a href=\"https://support.google.com/webmasters/topic/6001981?hlen&amp;ref_topic3309300\">https://support.google.com/webmasters/topic/6001981?hl=en&amp;ref_topic=3309300</a></li>\n<li><a href=\"https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/\">https://www.searchmetrics.com/knowledge-base/ranking-factors-industry/</a></li>\n<li><a href=\"https://www.searchmetrics.com/knowledge-base/ranking-factors/\">https://www.searchmetrics.com/knowledge-base/ranking-factors/</a></li>\n<li><a href=\"http://themoralconcept.net/pandalist.php\">http://themoralconcept.net/pandalist.php</a></li>\n<li><a href=\"https://northcutt.com/wr/google-ranking-factors/\">https://northcutt.com/wr/google-ranking-factors/</a></li>\n<li><a href=\"https://backlinko.com/google-ranking-factors\">https://backlinko.com/google-ranking-factors</a></li>\n<li><a href=\"https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf\">searchqualityevaluatorguidelines.pdf</a></li>\n</ol>\n","image":{"url":null},"title":null,"type":"text","url":null,"id":"59","cta":null,"properties":null,"blocks":[],"__typename":"blocks"}