Correct Canonicalization
Google identifies the intended URL as the main version of the page.
Tech SEO
Hreflang Accuracy
Hreflang correctly identifies alternate language or regional versions of the page.
Content Requires Client-Side JavaScript
Important page content or links only appear after JavaScript runs in the browser.
Duplicate Content
The same or substantially similar content appears at more than one URL.
Structured Data
Machine-readable markup, such as Schema.org, that describes the page and its entities.
URL Included in XML Sitemap
The URL appears in an XML sitemap submitted or available to Google.
Blocked by robots.txt
The URL is blocked from crawling by robots.txt, even if Google can still discover or index it.
Redirect Chains
The URL passes through two or more redirects before reaching the final page.
Crawl Frequency
How often Googlebot returns to crawl or refresh the page.
Relevance
Page Semantic Relevance
How closely the page's overall meaning matches the query, beyond exact keywords.
Passage-level Relevance
How closely a specific section of the page matches the query.
Geographic Relevance
How well the page, business, or content matches the location implied by the search.
Search Intent Match
How well the page satisfies the type of result or task the searcher appears to want.
Exact-Match Domain
A domain name that exactly or closely matches the target search query.
Site Topical Authority
How established the site is as a source on the broader topic, based on its overall topical coverage and reputation.
Content Quality
Content Depth
How thoroughly the page covers the topic, including important details, subtopics, and related questions.
Content Freshness
How recently the content was created, updated, or meaningfully refreshed.
Content Originality
How much of the content is original rather than copied or reworked from other sources.
Original Research / First-Party Data
Research, tests, surveys, measurements, or data created or collected by the publisher.
Information Gain
How much useful new information the page adds beyond other relevant results.
Content Effort
How much work, research, expertise, testing, or production went into creating the page.
Demonstrates Experience
Evidence that the creator has firsthand experience with the topic, product, place, or activity.
Creator Expertise / Authority
The creator's demonstrated knowledge, qualifications, or reputation on the subject.
Factual Accuracy
How correct and well-supported the factual claims on the page are.
Main Answer Near Beginning of Page
The page provides its primary answer or takeaway near the top rather than making users search for it.
Sitewide Content Quality
The overall quality of content across the site, beyond the individual page.
Page Answers Related Questions
The page also addresses closely related questions a searcher is likely to have.
AI-Generated Content
Content created with generative AI, regardless of its quality or how much is published.
Scaled AI-Generated Content
AI-generated content published at large scale, regardless of its quality.
Matches Expert Consensus
The page's claims broadly agree with established expert understanding in the field.
Internal Linking
Orphaned Page
A page with no internal links pointing to it from the site.
Click Depth from Homepage
The number of internal clicks needed to reach the page from the homepage.
Links from Sitewide Navigation
Internal links to the page that appear in persistent navigation such as menus or footers.
Internal Anchor Diversity
The variety of anchor text used in internal links pointing to the page.
Internal Anchor Text Relevance
How closely the anchor text of internal links describes the destination page or topic.
Authority of Internal Linking Pages
The strength or importance of the site's pages that internally link to the target URL.
Backlinks
Backlink Anchor Text Diversity
The variety of anchor text used by external sites linking to the page.
Page-level Link Authority
The overall link-based strength of the individual URL, based on links pointing to that page.
Domain/Site Authority
The site's overall link-based strength, based largely on the quality and quantity of links pointing to the site. Not a specific third-party authority score.
Unique Linking Domains to URL
The number of distinct domains linking to the individual page.
Exact-Match Anchors
Backlinks whose anchor text exactly matches the target keyword or query.
Links from Topically Relevant Pages
Backlinks from pages whose subject matter is closely related to the target page.
Links from Highly Trusted Domains
Backlinks from sites widely considered authoritative or trustworthy.
Nofollow Backlinks
Backlinks marked with rel="nofollow" or a similar link qualification.
Spammy Backlinks to URL
Links to the page from low-quality, manipulative, or spam-associated sources.
Links from Pages with Traffic
Backlinks from pages that themselves receive measurable search or user traffic.
Brand, Entity & Reputation
Unlinked Brand Mentions
Mentions of the brand or entity on other sites that do not include a hyperlink.
Branded Search Volume
How often people search Google for the brand, site, product, or entity by name.
Online Reputation / Trust
How trustworthy or credible the publisher is considered across the web.
Domain Age
How long the domain has existed or been registered.
Domain History
The domain's past use and reputation over time, including previous content, ownership, redirects, spam, or penalties.
Site Has Google Knowledge Panel
Google displays a Knowledge Panel for the site, brand, organization, or entity.
UX
Core Web Vitals
Google's page-experience metrics for loading performance, responsiveness, and visual stability.
Mobile Usability
How easily the page can be used and read on a mobile device.
Mobile Content Matches Desktop
The important content available on desktop is also available to mobile users and Google.
Ad Density
How much of the visible page is occupied by advertising.
Popups / Interstitials
Overlays or full-screen elements that interrupt access to the main content.
User Signals
Organic CTR
How often a result is clicked when it appears in Google's organic search results.
Long Clicks
The searcher stays on the result for a meaningful amount of time before returning to Google, if they return at all.
Satisfaction / Task Completion
Whether the searcher appears to have found what they needed after clicking the result.
Return to SERP
The searcher returns to Google's results after visiting the page.
User-Selected Preferred Source
The searcher has explicitly selected the site as a Preferred Source in Google.
Google AI
AI Crawl Access & Snippet Eligibility
Whether Google can crawl the page and is allowed to use its content in snippets or AI-generated search features.
Organic Search Ranking
How strongly the page already ranks in Google's traditional organic search results.
Organic Fan-Out Coverage Rankings
How well the site or page ranks for related subqueries Google may generate for an AI search.
Query-Answer Match
How directly the page answers the user's query or the specific question Google is trying to resolve.
Answer Prominence
How prominently and directly the answer appears on the page, especially near the beginning.
Extractable Content Structure
How easy it is to pull useful answers, passages, lists, or tables from the page.
Citable / Specific Facts
Clear facts, statistics, claims, quotes, or details that an AI answer can cite.
Unique / First-Party Information
Information unique to the source, such as original data, reporting, tests, or firsthand evidence.
Source / Publisher Reputation
The reputation or authority of the publisher, apart from the individual page.
Brand / Entity Prominence in LLM Memory
How strongly the brand, person, or entity is represented in the model's existing knowledge.
Cross-Web Consensus & Corroboration
How consistently independent sources across the web support the same facts or claims.
Structured Data
Machine-readable markup that helps identify page content, entities, and relationships.
llms.txt File
A proposed text file intended to give AI systems guidance about a site's content and preferred resources.