Instead of optimizing sound the same keyword lists available to everyone, Zyppy customizes SEO recommendations based on your exact Google keywords.
For example, if we see you ranking #4 or #5 for a high-volume keyword (when you could easily rank #1 or #2) Zyppy may tailor your SEO recommendations around these keywords.
This often presents huge opportunities and allows Zyppy to do some cool things, including:
- Find important keywords missing in your title tags
- Discover relevant internal linking opportunities
- Analyze your anchor text
- Calculate the traffic potential for each of your SEO opportunities
You can see the calculated potential when you log onto the kanban board in Zyppy:
As you work through your optimizations, you can move cards from column to column (Not Optimized > Partially Optimized > Fully Optimized.)
When a card is in the third column (Monitoring / Fully Optimized) Zyppy starts measuring the traffic impact of your optimizations, so you see what’s working.