15 Site Architecture Tips for SEO [Master Guide]

If you need to move the needle on website traffic and conversions, Site Architecture is often one of your toolkit’s most effective SEO levers. And yet, very few SEOs leverage it to its full advantage. Below is a large, established website where we recently made simple tweaks to the site architecture using only 2-3 of … Read more

Disavow: Sad Google Search Traffic Disavowing 35,000 Links

On April 3, 2013 I disavowed every link to this website I could find through Google Webmaster Tools. 35,000 links. Gone. It was an experiment, documented on Moz, to better understand how Google’s Disavow Tool worked. For almost the first two months, nothing happened. This site ranked for all types of phrases, even top 10 … Read more

#1 Rule for SEO Success: Build Spaceships

Once in a while, I’m the luckiest guy I know. In this instance, it was the dream job of a lifetime: working as the In-house SEO for SEOmoz. The entire time there, I walked around grinning like an idiot. This was SEOmoz. And I was the SEO! Holy S*%t! During my tenure, I watched organic … Read more