Do short title tags bring you more traffic, or should you go with a longer meta title? The answer isn’t so simple. Not only are titles a confirmed ranking factor, but they also influence how many people click on your web results in Google search.
Google’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this nearly 10 years ago but recently became much more aggressive.
Because titles are typically the first things users see in Google results, titles can have a large impact on click-through rates and the number of visits your site ultimately receives.